- [SUMMARY] Support the Puma brand and business both internally and externally by executing a series of Teamsport Marketing activities. This includes developing communication strategies aligned with the product roadmap as well as planning and executing storytelling campaigns focused on key products to elevate the brand’s desirability and credibility
- [Task 1] (20%): Lead and execute Teamsport Marketing activities in line with the marketing road map to engage with sports enthusiasts, a key target for driving brand revival and favorability
- [Task 2] (20%): Plan and manage seasonal marketing campaign including onsite consumer events and content creation
- [Task 3] (15%): Develop digital communication strategy including media & SNS for each campaign
- [Task 4] (15%): Maximize brand exposure through innovative storytelling by athletes and influencers, leveraging brand archives and sport products technology while providing actual products for showcasing
- [Task 5] (15%): Manage and launch key products, delivering strategic product information and targeted storytelling in collaboration with other functional departments
- [Task 6] (10%): Collaborate with category sales team to maximize the brand impact, capitalize on business opportunities, and drive retail integration
- [Task 7] (5%): Conduct research and provide report on target consumer trends and the marketing activities of key competitors
- Education: Majored in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor’s degree)
- Professional: 4-6 years of experience in marketing in Sports or fashion bran / PR, Digital or Event agency experience is also welcome / Passion in Sports
- IT Skills: Good MS Office skills
- Language Skills: Fluent in Business English
- Other: Excellent communication skill, Strong team player
Similar Jobs
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
