Executive, Social Media

POSITION SUMMARY:

The main responsibility of the Executive, Social Media is to support the team on day-to-day allocation of social media contents, proceed social media campaigns with KOL & KOC, arrange social media shooting, collaborating with agencies and deliver social media materials within the corporate branding guidelines of Melco. 

PRIMARY RESPONSIBILITIES:

• Manage relevant social media content to drive growth and engagement on social media platforms.
• To coordinate with social media agency to implement social plan to boost visibilities and audience engagement and ensure all posts and stories are posted and delivered in a timely manner.
• Implement social campaigns as directed and other ad-hoc projects ensuring delivery to time, quality, and standards.
• Keep track on data, consolidate and compile post-campaign report for social media campaigns for management review.  
• Implementation of social media plans including material follow up and gate keep submission deadlines
• Manage billing to ensure payments are settled on time
• Coordinate with different business unit on social media content shooting schedule, support on-properties shooting for social media and manage KOLs, Celebrity, Variety shows, company events and Concerts. Etc.
• Monitor social media trends and key competitors’ activities.
• Perform other duties when needed

QUALIFICATIONS:

Experience

• One or more solid years of related work experience.
• Familiarity with the latest trends and best practice in social media and digital media channels
• Knowledge of social media platforms, such as Weibo, Wechat, Red, Douyin, Ctrip, Dianping, Facebook, IG.
• Understanding of social media analytics, social media management tools, channel optimization.

Education

• Bachelor’s degree in marketing, Communications, Business or International Studies

Skills / Competencies

• Strong attention to detail and the ability to work accurately under pressure.
• Confidence and professionalism when dealing with people on all levels.
• Competent computer literacy, including Word, Excel, PowerPoint.
• An excellent understanding of high-end brands and how to deliver design and art for aspirational lifestyle brands.
• Flexible in working hours, as this may require extra hours out of normal work hours.
• Friendly, energetic, and enthusiastic.
• Passionate about their work and the role of branding to deliver success.
• Strong time management and organisational skills and the ability to manage multiple projects simultaneously without compromising on quality
• Good written and verbal skills in English, Cantonese and Mandarin are essential.
• Written and verbal skills in Korean is a plus