Grayscale is the largest digital asset-focused investment platform in the world by AUM and offers the broadest selection of digital asset investment products in the U.S. based on number of products.
Our platform spans the full spectrum of institutional-grade solutions—from single-asset exposures to diversified and thematic strategies—with a goal of providing every investor with access to the hyper-expanding digital asset universe. Our firm offers a rare combination of decades of traditional finance work experience and digital asset leadership that brings an institutional mindset to the maturing digital asset industry. This convergence of capabilities positions us to deliver investment solutions and client experiences that are both institutionally robust and technologically advanced, which we believe offers a competitive edge that is difficult to replicate.
We’re proud of our deep crypto expertise and work closely with individual and institutional investors as they explore this asset class as part of their portfolio allocation.
Position Summary:
Grayscale is seeking an Executive Social Media Manager to build and scale the digital presence of our CEO and Leadership Team. This role sits at the intersection of executive communications, social strategy, and thought leadership development, responsible for shaping how our leaders show up online and how Grayscale’s voice reaches key audiences across platforms. This role reports into the Head of Social at Grayscale.
You will partner closely with Communications, Social, Product, Research, Marketing, and our external creative agencies to translate business priorities into compelling executive content. This is a hands-on writing, interviewing, and storytelling role: extracting insights from leaders, crafting their digital voice, and designing long-term persona strategies across LinkedIn, X, and emerging executive channels.
Responsibilities:
- Manage digital presence for CEO and key leadership team members by developing clear persona frameworks (voice, themes, cadence) that align with broader Social and communications strategy on X and LinkedIn.
- Translate business priorities, product themes, and market narratives into executive content that meaningfully increases clarity, relevance, and engagement across platforms.
- Partner with external social agencies to create and execute scalable executive visibility programs, ensuring output meets Grayscale’s quality and timeliness standards.
- Serve as the primary creator for executive channels, consistently producing posts that accurately reflect each leader’s tone, leadership style, and strategic objectives.
- Interface with Executives to conduct brief, focused conversations and efficiently extract insights, turning raw ideas into concise, high-impact social narratives.
- Build and maintain proactive content calendars tied to announcements, media moments, research releases, events, and industry trends to ensure timely execution.
- Drive message consistency across teams by collaborating closely with Social, Communications, PR, Product, Research, and Marketing to source inputs and align narratives.
- Coordinate with Compliance to obtain swift content approvals and ensure posts adhere to regulatory requirements without slowing output.
- Streamline the executive workflow by managing drafts, revisions, and approvals in a manner that reduces time required from leadership.
- Review top-level performance metrics and adjust content direction based on what resonates with priority audiences (investors, policymakers, media, crypto community).
- Work with the Social team to identify emerging trends, storytelling opportunities, and platform formats that can elevate executive visibility and thought leadership.
- Recommend and implement improvements to strengthen voice, reach, and influence over time, based on insights, audience behavior, and business priorities.
Prior Experience/Requirements:
- 4–8 years in social media, communications, executive communications, or digital storytelling; experience in crypto, finance, fintech, or tech preferred.
- Proven experience ghostwriting for senior executives or public-facing leaders.
- Exceptional writing and editing ability: concise, articulate, and able to mimic tone and adapt to different leadership voices.
- Proven ability to interface with executives and distill essential information from short, high-impact conversations
- Strong interviewing skills: able to pull out insights quickly in short interactions.
- Strong judgment in navigating sensitive topics, emerging news, and market dynamics.
- Comfortable working with C-suite leaders in fast-paced, high-visibility environments.
- Highly proactive, organized, and capable of handling multiple executive stakeholders.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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What We Do
Grayscale enables investors to access the digital economy through a family of secure, compliant, and future-forward investment products. Founded in 2013, Grayscale has a proven track record and unrivaled expertise as the world’s largest digital currency asset manager. Investors, advisors, and allocators turn to Grayscale’s private placements, public quotations, and ETFs for exposure to both single asset, diversified, and thematic investment products. Disclosure: grayscale.com/terms
