Executive Office, Corporate Reputation Marketing, Vice President, New York

The Executive Office plays an integral role in setting and advancing Goldman Sachs’ corporate strategy, and in preserving the firm’s distinctive culture. We are responsible for safeguarding the firm’s relationship with alumni, clients, shareholders, policymakers, and the broader public, while ensuring that our own people remain informed about the firm’s evolving priorities. We also partner with the businesses to source high-impact opportunities in line with the firm’s social and sustainability agendas.

About Goldman Sachs Marketing

Led by the firm’s first Chief Marketing Officer, the marketing function at Goldman Sachs is backed by momentum and a broad imperative to unify the discipline, driving a business-critical function focused on the firm’s future growth. As such, Global Marketing is focused on building out a data-and-technology enabled team of growth marketers, delivering value for the brand and the business. The organization consists of Corporate Reputation Marketing and business marketing teams, as well as center of excellence (COE) teams like paid media, research, and design. Together, these functions collaborate to build a unified, scalable, and consistent approach to marketing the brand and its offerings. Our mission is to drive commercial impact for the firm and the businesses we serve. 

About the Role

The VP of Corporate Reputation Marketing will help protect and elevate the reputation of Goldman Sachs. Responsible for the strategic development, creation, and execution of integrated marketing plans across corporate reputation, employer brand, and social impact efforts, this leader should bring strategic acumen, operational excellence, and creative firepower to develop remarkable marketing and advertising. They have a proven ability to create and deliver exceptional creative within unique constraints (like those of a globally recognized institutional brand) and demonstrable talent leading and inspiring others to get to solutions quickly and creatively.

This role partners closely with cross-functional teams (e.g., Design, Content, Digital Marketing and Channels, Paid Media) to deliver distinctive marketing strategies that bring audiences closer to what makes Goldman Sachs exceptional: our people, our insights, the firm’s commercial performance, and our social impact. 

The ideal candidate brings strong corporate reputation marketing expertise, proven reputational judgment, experience managing teams and agency partners, and confidence developing strategy and delivering high-quality creative outputs. This candidate will be the lead for all corporate reputation marketing activities. 

This role reports to the Global Head of Corporate Reputation and Integrated Marketing. Collaborating with and leading partner teams such as Brand Strategy, Digital Marketing and Channels, Content, and Design to steward integrated marketing projects, ranging from advertising creative to social content, from ideation to execution. 

Core Responsibilities

• Sets and executes against the corporate reputational marketing strategy, which translates the corporate brand’s strategic messaging pillars into timely, relevant content for distribution across owned and paid channels
• Acts as thought partner to internal stakeholders across Human Capital Management (HCM) and the Office of Community Engagement (OCE), responsible for translating their respective strategic priorities into marketing efforts designed to produce measurable results
• Partners with the Paid Media team to develop paid media strategy, oversee planning, manage investment, and manage publisher relationships
• Serves as day-to-day senior point of contact to agency partners, managing the relationship, developing briefs, providing consistent feedback, managing workstreams from scope creation to final deliverables, and driving for creative excellence
• Manages integrated marketing budget, including regular reforecasting and optimization to ensure spend and budget hygiene 
• Sets and manages annual and campaign-level KPIs for all integrated marketing efforts (i.e., corporate reputation, employer brand, social impact)

Qualifications

• 12 plus years of relevant integrated marketing experience, including familiarity with corporate reputation positioning and messaging, fluency in paid and owned media, strong reputation management instincts, and comfort leading teams
• Proven track record and developing and delivering integrated marketing campaigns spanning paid, earned, and owned channels
• Experience establishing KPIs and using measurement frameworks and dashboards to optimize and inform marketing efforts
• Standout communication skills, including the ability to tell the story of the work and its impact and confidence owning a room among senior stakeholders