Executive Head: Babylonstoren E-commerce, including Production
Here is a video summarising our business: Youtube video
Here is our website https://babylonstoren.com/
Babylonstoren is a living ecosystem where agriculture, food, hospitality, design, retail and technology come
together. From the farm and production floor to the shop shelf, online basket and customer’s doorstep, we
strive for exceptional products, clear provenance and extraordinary attention to detail.
We are looking for a commercially astute, entrepreneurial and hands-on leader to lead and further grow
Babylonstoren’s expanding retail, e-commerce and production environment.
The role brings together e-commerce, product development & production, procurement, retail,
merchandising, marketing, warehousing, fulfilment and distribution. Annual turnover is about R 550 million.
We are looking for an entrepreneurial leader who is equally comfortable with strategy, people, systems and
day-to-day operations.
Requirements:
● A relevant tertiary qualification in Business Management, Commerce, Finance, Economics, Marketing,
Engineering or an MBA.
● Relevant commercial experience, including in a senior leadership role.
● P&L experience in e-commerce or an integrated commercial environment.
● Strong entrepreneurial mindset and excellent commercial acumen.
● Proven skill in leading and developing a large, multidisciplinary team (some 350 people).
● A good understanding of e-commerce technology, data, digital platforms and the practical application
of AI.
● The ability to translate strategy into priorities, actions and measurable results.
● A hands-on approach with an exceptional eye for quality, product and detail.
● Fluent in both English and Afrikaans.
● Willing to travel internationally a few times per year.
Responsibilities:
● Lead Babylonstoren’s retail, e-commerce and production operations as one integrated ecosystem.
● Build a customer-centric business supported by excellent service, people and systems.
● Develop the product range and identify new growth opportunities.
● Manage the P&L, budget, revenue, margins and long-term profitability.
● Monitor inventory, costs, service levels and operational performance.
● Build, develop and motivate a strong management team with clear accountability.
● Use data, technology and AI to work smarter, faster and at greater scale.
● Stay abreast of local and international trends and translate new ideas into practical improvements.
● Collaborate closely with other Babylonstoren teams and commercial initiatives abroad.
The Person Behind the CV
You think big without losing sight of the detail. You are commercially driven but understand that a strong
brand is about far more than sales. You set high standards, bring people with you and never lose sight of the
product, quality or customer.
At Babylonstoren, commerce is not simply about what we sell – it is about how we bring place, product,
people and experience together in an exceptional way.
Skills Required
- Relevant tertiary qualification in Business Management, Commerce, Finance, Economics, Marketing, Engineering, or an MBA
- Relevant commercial experience, including experience in a senior leadership role
- Profit and loss experience in e-commerce or an integrated commercial environment
- Strong entrepreneurial mindset and excellent commercial acumen
- Proven ability to lead and develop a large, multidisciplinary team
- Understanding of e-commerce technology, data, digital platforms, and practical AI applications
- Ability to translate strategy into priorities, actions, and measurable results
- Hands-on approach with exceptional attention to quality, product, and detail
- Fluency in English and Afrikaans
- Willingness to travel internationally a few times per year
What We Do
Babylonstoren is a historic working Cape Dutch farm in South Africa’s Franschhoek wine valley. Its modern destination combines a botanical fruit-and-vegetable garden with luxury farm accommodation, spa and wellness experiences, restaurants, a winery, tasting room, farm shop, bakery and curated local products. The estate offers immersive guest activities and farm-to-table dining while continuing agricultural production and wine-making on the property.








