Job Description
eCommerce Strategy & Execution
- Develop and execute eCommerce strategies to drive sales growth on TikTok.
- Lead customer acquisition efforts through TikTok Shop, paid ads, livestreams, and affiliate..
- Plan and manage key campaigns (e.g., special offers, flash sales) on TikTok, analyzing trends to optimize spend and increase ROI.
- Build relationships with key account managers to ensure the smooth campaign execution.
- Optimize store setup, including product listings, pricing, banners, and inventory, while staying updated on platform policies and tools.
- Allocate budget and run A/B testing to optimize ads across shop tabs, livestreams, and products.
Livestream Management
- Oversee the planning and execution of livestreams and manage monthly live schedule.
- Recruit, train and manage live hosts, ensuring they are equipped with product knowledge and audience engagement strategies.
- Adjust livestream offers and product displays in real-time to boost conversion rates.
- Track livestream metrics such as viewer count, engagement rate, and sales performance to inform future strategies.
Operations & Logistics
- Oversee the day-to-day operation of the eCommerce platforms, ensuring an optimal user experience.
- Manage inventory by coordinating between online and offline stock levels and ensure proper implementation of promotional mechanisms (e.g., bundles, discounts, vouchers).
- Work closely with the logistics and fulfilment team to ensure timely delivery of orders.
Performance Tracking & Reporting
- Provide regular performance analysis against forecasts, adjusting strategies as needed to meet objectives.
- Prepare and deliver detailed reports on sales performance, traffic, and conversion metrics for internal stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum 2 years of experience managing eCommerce platforms or livestream execution.
- Proficiency in TikTok ads, eCommerce tools and livestream optimization.
- Strong analytical skills with experience tracking and optimizing performance metrics .
Skills Required
- Bachelor's degree in Marketing, Business, or related field.
- Minimum 2 years of experience managing eCommerce platforms or livestream execution.
- Proficiency in TikTok ads, TikTok Shop, eCommerce tools, and livestream optimization.
- Strong analytical skills with experience tracking and optimizing performance metrics.
What We Do
It all starts here. 23 years ago, a dream took flight - shaping and forever changing the travel industry in Asia. The idea was simple: Make flying affordable for everyone. We made that dream happen. We started an airline in 2001. Today, we’ve evolved to become something much bigger. We’re now a world-class brand, a leading Asean airline, a digital travel and lifestyle platform; and we’re not stopping. If you’re passionate about connecting people and transforming lives, we want you onboard. When it comes to your career, your Allstar journey will be an adventure. Find your dream career destination with us
