WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
EXECUTIVE DIRECTOR, ENTERPRISE GROWTH
Business area
WPP Enterprise Solutions - WPP Network Growth / Growth Architecture & Enterprise Sales
Level
Executive Director
Location
New York / East Coast US or London preferred; other major WPP hubs considered for exceptional candidates
Reporting line
Head of WPP Network Growth, Head of Growth Architecture & Enterprise Sales, or relevant ES Growth leadership
Role type
Senior revenue-facing growth leadership; client, GCL, agency and enterprise stakeholder engagement
Role summary: The Executive Director, Enterprise Growth is a senior growth leader responsible for originating, qualifying and shaping the most strategically important ES opportunities across WPP relationships and direct enterprise pursuits. The role combines consultative selling, transformation strategy, executive relationship management and commercial leadership.
Role purpose
The Executive Director, Enterprise Growth turns senior market access, client signals and WPP relationship intelligence into high-quality ES growth opportunities. The role will work across WPP Network Growth and Growth Architecture to create momentum around complex client transformation opportunities and help move them from signal to qualified pursuit.
This role is intended for a senior leader who can operate credibly with Global Client Leads, agency CEOs, senior client stakeholders, consulting partners, technology leaders and ES capability heads. The person must be able to create clarity in ambiguous situations, shape the opportunity narrative, and mobilize the right experts around a live commercial path.
Core responsibilities
- Originate enterprise growth opportunities: Identify and progress high-value opportunities across existing WPP relationships, direct enterprise demand, senior stakeholder networks and strategic market signals.
- Lead senior client and internal engagement: Build trust with GCLs, agency leaders, WPP Media, WPP Creative, WPP Open, consulting, alliance partners and senior client stakeholders.
- Qualify and prioritize live opportunities: Assess client need, ES relevance, revenue potential, urgency, stakeholder access, winnability and the required path to activation.
- Shape complex transformation propositions: Translate ambiguous client problems into a clear ES opportunity narrative across CRM, commerce, CX, content, data, AI, platforms, marketing technology, managed services and operating model transformation.
- Drive pursuit strategy: Lead the pursuit strategy for priority opportunities, including problem framing, stakeholder mapping, commercial logic, solution direction, proof points and activation needs.
- Mobilize the right ES activation team: Pull in solution, commercial, technical, delivery, alliance and subject-matter expertise at the right point in the opportunity lifecycle.
- Create executive visibility: Provide clear leadership readouts on priority opportunities, blockers, decision points, commercial potential, next actions and escalation needs.
- Build the growth model: Help define how WPP Enterprise Solutions shows up to the network and to enterprise clients as a credible transformation and growth partner.
- Coach and raise the standard: Support MD and Group Director colleagues by setting a high bar for opportunity quality, client readiness, strategic thinking and commercial discipline.
Candidate profile
- Executive-level growth leader with a record of creating and converting large enterprise opportunities.
- Credible in complex matrix environments, able to work across consulting, technology, agency, platform, media, creative and client leadership groups.
- Commercially sharp, consultative and comfortable moving from strategy to pursuit execution.
- Strong executive presence with the ability to simplify complex transformation topics for senior client and internal audiences.
- Entrepreneurial operator who can build a new growth motion while also progressing live opportunities immediately.
Experience and background
- Typically 15+ years in enterprise growth, transformation consulting, technology consulting, digital transformation, marketing transformation, integrated agency leadership, strategic sales or complex client leadership.
- Experience working with C-suite or senior enterprise stakeholders across marketing, technology, customer, operations, data, AI, commerce or transformation agendas.
- Background may include senior roles in consulting firms, systems integrators, technology businesses, digital transformation firms, large agency networks, media networks, WPP operating companies or enterprise sales organizations.
- Experience shaping large pursuits, strategic accounts, multi-market opportunities, partner-led growth or multi-capability transformation programs.
- Comfort with revenue accountability, pipeline discipline, complex stakeholder management and opportunity qualification.
Success measures
Measure
What good looks like
Qualified growth pipeline
Creates and progresses high-quality ES opportunities with clear client need, value potential, owner, next action and pursuit path.
Conversion momentum
Moves live opportunities from signal to triage, discovery, proposal, pitch, pilot or commercial close.
Senior relationship impact
Builds productive partnerships with GCLs, agencies, WPP Media, WPP Creative, WPP Open, consulting and senior client teams.
Opportunity quality
Improves the sharpness, credibility and commercial viability of priority opportunities.
Leadership leverage
Helps the broader growth team operate with greater clarity, pace and commercial discipline.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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Skills Required
- Senior agency, consulting, or enterprise growth leadership experience
- Proven experience operating across complex matrix organizations
- Credibility with agency leadership, GCLs, client-team leads, and senior client stakeholders
- Strong commercial judgment in evaluating enterprise growth opportunities
- Multidisciplinary literacy across creative, media, CRM, data, AI, commerce, martech, content, and platform transformation
- Excellent writing and briefing ability
- Ability to use modern AI tools for research, synthesis, briefs, points of view, and follow-up
- Ability to influence across a network using a low-ego orchestration style
What We Do
VML Enterprise Solutions is VML's technology and transformation unit that unites the agency's technology and data groups to deliver consulting, engineering, data, automation and platform services. It supports global brands with AI-enabled solutions, commerce and customer experience transformation, and scalable platform delivery through integrated consulting and technology capabilities.
