Executive Director of Product Management –  Marketing & Activation

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Culver City, CA, USA
In-Office
185K-220K Annually
News + Entertainment
The Role

Sony Pictures Television, the world’s largest independent studio, is seeking an Executive Director of Product Management – Marketing & Activation to join our Insights, Strategy & Analytics organization. Our studio produces award-winning original content for both linear networks and digital platforms. Our portfolio includes acclaimed dramas like The Night Agent, The Last of Us, and The Boys; hit comedies such as Twisted Metal and Cobra Kai; and iconic unscripted series like Jeopardy! Wheel of Fortune, and American Idol. 

In this leadership role, you will lead data app product builds for the Marketing & Activation organizations at Sony Pictures Entertainment. You will be responsible for defining the vision, strategy, and roadmap for a suite of data-driven tools—including predictive models, visually impactful dashboards, and advanced data applications. Collaborating with stakeholders and expert analytics teams, you will help transform data into actionable insights that empower decision-making across the business.  

Key Responsibilities: 

  • Define and communicate data product vision and strategy, specifically focused on the creation of business-first & business-embedded predictive models, data tools, dashboards or advanced data apps for the television production organization   

  • Collaborate with marketing, media, insights & finance stakeholders to gather requirements and prioritize data product features, parameters & outputs. 

  • Ensure positive & collaborative relationships with expert analytics team, exhibiting deep understanding of various analytic disciplines, from data science, data engineering, data management, BI and data automation to help bring the best expert team together for every project. 

  • Oversee cross-functional product development efforts, with excellence in project management and ensure timely delivery of tools & apps. 

  • Develop and maintain product roadmaps. 

  • Oversee product lifecycle from concept to launch and beyond. 

  • Ensure products meet business objectives and user needs. 

  • Ensure positive & collaborative team unity, both with analytics leaders & business or creative leaders 

  • Ensure positive relationship with the business stakeholders, exhibiting deep understanding of entertainment & marketing lifecycle and goalsEmbed where possible with stakeholder to help educate & empower data centricity and tools.  

Qualifications 

  • BA, MBA, or MS in Marketing, Business, Operational Efficiency, or a related field 

  • 10–12+ years of experience in product management and development, ideally in tech or entertainment 

  • Proven success in managing and launching data-driven products 

  • Strong leadership, communication, and collaboration skills – teamwork & “one for all” mentality is paramount 

  • Experience working with analytics teams and fostering a shared ownership mindset 

  • Proficient in Agile methodologies 

  • Passion for creating innovative, industry-leading products 

Preferred Qualifications 

  • Experience in television or film marketing strongly preferred, or a larger studio environment 

  • Genuine passion for film and television 

  • Executive presence with a strategic, solutions-oriented mindset 

  • Excellent attention to detail and a love for problem-solving 

  • Experienced in working within matrixed, global organizations 

  • Outstanding visual and verbal presentation skills; comfortable delivering insights to executive audiences 

  • Committed to continuous learning, innovation, and improvement 

 

The anticipated base salary for this position is $185,000 to $220,000. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at [email protected].

Sony Pictures Entertainment Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sony Pictures Entertainment and has not been reviewed or approved by Sony Pictures Entertainment.

  • Healthcare Strength Medical, dental, vision, mental-health, and wellness programs are broadly available, with recent updates such as CVS/Caremark for prescriptions on Aetna plans. Multiple plan types (including HSA‑eligible options and a California HMO) point to comprehensive coverage breadth.
  • Retirement Support A 401(k) with immediate company matching and auto-enrollment/auto-increase features supports long-term savings. Additional programs like an Employee Stock Purchase Plan and employer HSA contributions further bolster financial wellbeing.
  • Parental & Family Support Paid parental leave described as generous, along with childcare, fertility support, adoption/surrogacy assistance, and backup care, provides broad family coverage. Ancillary supports like Milk Stork and legal assistance reinforce family-related needs.

Sony Pictures Entertainment Insights

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The Company
HQ: Culver City, CA
10,000 Employees
Year Founded: 1989

What We Do

We are in the business of creativity, making some of the most beloved film and television of all time for every platform in the world. As the most creative and proudly independent studio, our future is boundless. Sony Pictures Entertainment (SPE) is a division of Sony Group Corporation, a creative entertainment company built on a foundation of technology. Along with our sister companies, we make movies, television, music and games that engage billions of people, connecting creators and audiences around the globe. We are looking for innovators to join us as we forge the future of entertainment! SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution, operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 130 countries.

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