Executive-Brand Marketing & Insight

The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Basil Thai Kitchen, The Coffee Club, Ribs and Rumps, Riverside, Penang Street, and Poulet. We are a diverse group of down-to-earth, straightforward and very result-oriented people with a vision.
To be a Global Operator of Multiple Food Brands with the Objective of Providing 100% Satisfaction to All Stakeholders. We also share an inspiring organization culture.

Driving to Unlock the Impossibilities. This culture is the foundation in everything we do here.

If you are a highly motivated, extremely organized business executive with a successful track record in driving sales, and are looking for an opportunity to play a key role for an exciting company that will reward you for your dedication, then Minor Food is right for you

Job Purpose:

Executive-Brand Marketing & Insight, this role supports marketing execution, brand concept creation, and insight-based development initiatives for new brand of Minor Food. Primary focus of the role is hands-on marketing execution, followed by creative concept development for existing and new brands. The role also includes portion involves basic market and consumer research to ensure ideas are grounded in consumer understanding and market trends both on brand communication and new brand concept creation.

The role requires strong logical & creative thinking, basic economic and market awareness, and the ability to use AI tools to support ideation, content development, and visual concept direction.

Main Responsibilities:

Marketing Execution

• Support day-to-day execution of marketing activities across digital and offline platforms includes campaign rollouts, simple graphic creation, promotional activities, and local store execution.

• Track weekly brand performance and brand campaigns activities (e.g., sales trends, engagement metrics, traffic, and customer feedback). Provides key results and learning for improvement opportunities.

• Assist in preparing marketing materials, presentations, and internal communications.

Concept Development

• Conduct basic desk research on market trends, competitors, and consumer behavior to support brand strategic decision-making for existing and new brand development.

• Support development of new brand concepts, positioning, and creative directions for new brands.

• Assist in creating key messages, and communication ideas for campaigns.

• Track cultural, lifestyle, and category trends relevant to brand development and innovation.

• Ability to use AI tools (e.g., ChatGPT, Claude.ai, Gemini, Midjourney) to support in generating concept ideas, mood boards, and visual directions is a plus

• Support ad-hoc consumer and market analysis tasks as assigned.

• Bachelor’s degree in Business Management/ Marketing / Communication arts or relevant subjects.

• Min 1-2 years of related experience in brand marketing or creative agency.

• Good to have an ability in using basic AI tool and basic graphic design.

• Consumer research experience/exposure – both quantitative and qualitative is a plus

• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.

• Fluent in English & Thai, MS Office (advance PPT & Excel required).