Duties & Responsibilities
Strategy & Planning
- Develop and implement channel marketing strategies to support partner sales.
- Identify and segment target markets for different distribution channels.
- Align channel marketing plans and set performance goals with key metrics for each channel.
- Formulate the incentive program & structure.
Recruitment Strategy
- Formulate the recruitment strategy to build the new channel partner (Dealers, distributors, resellers, etc.) Defining recruitment criteria, industry expertise, target market segment, geographical presence, sales & technical capability, financial capability
- Update dealer geographical coverage mapping
Onboarding & Enablement
- Supporting new partner with onboarding process i.e onboarding handbook and marketing collateral
- Coordinate partner sales & technical training
Partner Relationship Management
- Work closely with channel partners (dealers, distributors, resellers) to develop co-marketing programs.
- Coordinating dealer-lead event support like machine showcase, resources planning, promotional materials.
- Event management like organising partner event (Dealer Sales Kick Off & Reseller Event)
- Partner portal content management
Sells In & Sell Out Program
- Analyse sells in sell out performance matrix.
- Analyse and formulate the channel-specific marketing campaigns, promotions, eg volume based or early purchase based
Skills Required
- Experience developing and implementing channel marketing strategies
- Ability to identify and segment target markets for distribution channels
- Experience designing incentive programs and structures
- Experience formulating recruitment strategy for channel partners (dealers, distributors, resellers)
- Experience maintaining dealer geographical coverage mapping
- Experience creating onboarding materials and marketing collateral for partners
- Experience coordinating partner sales and technical training
- Experience building and managing co-marketing programs with channel partners
- Event planning and management experience (partner events, dealer showcases, kickoffs)
- Experience managing partner portal content
- Ability to analyze sell-in/sell-out performance and design channel-specific campaigns
What We Do
Fujifilm has been evolving and transforming for more than 80 years. Building from our legacy of innovation in photographic film, today's Fujifilm is a technology company impacting the fields of healthcare, materials, business innovation and imaging. We will continue creating value from innovation, leveraging our advanced and unique technologies to solve social changes. We will never stop building our experience and expertise to transform ourselves and the world. To ensure a positive and respectful environment for all, we have established the community guidelines for participation: https://www.fujifilm.com/de/en/socialmedia/policy
