EVP, Integrated Strategy

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in Massachusetts, USA
Remote or Hybrid
285K-300K Annually
Expert/Leader
AdTech • Marketing Tech
The Role
Executive leader responsible for developing integrated brand and media strategies across three healthcare business units. Shapes enterprise-level ideas, orchestrates their deployment across audiences and channels, aligns creative, media, product, and retail teams, advises C-suite stakeholders, grows client relationships, builds strategic teams, and establishes measurement systems to optimize performance and coherence.
Summary Generated by Built In

Job Description:

YOUR MINDSET 
You have spent your career becoming fluent in disciplines most people keep separate. You don't see creative strategy and media strategy as different languages. You see them as different expressions of the same strategic thinking. That mastery is what qualifies you for this role. 

You believe that the best ideas scale, that coherence matters more than novelty, and that the team creating the strategy is as important as the strategy itself. You lead with conviction and curiosity. You build a culture where people think bigger about their work because they get excited about it. 

ROLE OVERVIEW 
You will help imagine, architect and operate an Intelligent Story System for a multi-brand healthcare enterprise at the executive level, setting the vision that orchestrates three interconnected business units - consumer retail operations, pharmacy benefit management, and health insurance - ensuring every strategic decision, creative expression, and media deployment radiates from a powerful idea. 

This leadership role demands mastery of two disciplines that most separate: Brand Strategy and Connected Strategy. You have spent your career developing deep expertise in both. You don't translate between them. You hold them as one integrated practice. 

You lead the creation of Catalyzing Ideas. You orchestrate their deployment. You're persuasive in the C-suite. You grow their business and that strengthens our relationship. You develop the next generation of integrated leaders. You are the strategic authority on how three interconnected brands move as one. You will report to the Chief Strategy Officer.  

CORE RESPONSIBILITIES 

Strategic Boldness  Ideas 

  • Shape and create the Catalyzing Idea(s) that will help orchestrate across three distinct business units with sophistication and specificity 
  • A builder of brand worlds that dimensionalize ideasarticulating character, conviction, and edges with rigor and specificity that drives great creative work 
  • Develop the strategic narratives that help enterprise leadership understand not just what you're doing, but why it matters and how it moves their business 
  • Bring the same strategic depth to idea development as to system deployment. The ideas are the work. They are not secondary to execution, and brave ideas matter. 

System Orchestration  The Deployment 

  • Architect an Intelligent Story System: defining WHERE ideas reach the right audiences across all three business units and orchestrating HOW they show up in context 
  • Identify audience signals that inform where and when each idea becomes urgent and inevitable 
  • Ensure that as the system expands across channels, moments, and audiences, coherence never breaks. Every executionwhether retail media, pharmacy communications, or insurance educationradiates from the same idea 
  • Lead creative, media, product, and retail teams to rally around the idea itself, not fracture into tactics. Help them understand they're part of something bigger than their discipline, and why their piece matters to the whole. 

Cross-Brand Enterprise Leadership 

  • Hold the enterprise perspective. You are the leader who sees where all three brands can move together and where they must move independently 
  • Identify strategic opportunities where one idea scales across all three business units (creating compounding effect) and where each business unit needs its own force (creating specificity) 
  • Create conditions where the three brands strengthen each other, not cannibalize each other 

Media + Creative Integration at Strategic Foundation 

  • Think in both languages simultaneously, from idea through deployment. You are fluent in creative strategy AND media strategynot choosing between them, but weaving them together around an idea 
  • You understand how media strategy informs which ideas can scale, which audiences you can reach, where cultural moments live. You understand how creative strategy demands certain media contexts to land. You hold both truths at once 
  • Brief media and creative leaders not as separate functions receiving strategy, but as strategic partners who help shape how ideas move in the world 

Relationship Growth & C-Suite Stewardship 

  • Build and steward a mission-critical relationship by delivering integrated work that creates visible business impact for enterprise leadership 
  • Position yourself as the strategic authority the enterprise turns to when the question is "how do our brands behave?" or "what's the opportunity we're missing?" 
  • Create the conditions where integrated strategy becomes not a nice-to-have, but fundamental to how their enterprise operates 

Team Building & Leadership Development 

  • Help assemble and lead a world-class team that embodies integrated thinking at every level 
  • Recruit for depth, not just breadth. You want strategists who are genuinely fluent in both creative and media thinking, not people who dabble in both 
  • Develop the next generation of strategists who understand systems thinking, not just tactical execution 
  • Create psychological safety where team members are empowered to challenge siloed thinking and contribute strategic ideas, not just execute briefs 
  • A servant leader. Your actions help create our culture 

Measurement, Learning & System Optimization 

  • Create a learning agenda that tracks whether the system is actually working. Use measurement not as reporting, but as feedback. Let data inform how you tune the system for the next cycle 

WHAT SUCCESS LOOKS LIKE 

  • Your ideas are clear enough that a junior strategist can explain them. They're sophisticated enough that a CEO pauses and says "yes, that's what we're trying to do." 
  • Creative and media strategies are inseparable. You cannot explain one without the other. The team describes them as one thing 
  • All three business units operate from shared ethos while maintaining distinct expressions where it makes sense. The coherence is visible; the differentiation is clear 
  • Your team thinks in systems. They understand signal stacking. They see how their work feeds the whole. New team members are onboarded into a way of thinking, not just a project 
  • You have recruited and developed strategists who will lead integrated thinking across the agencyyour legacy is multiplication 
  • Measurement shows that ideas are proliferating, signals are clustering as predicted, and the system is compounding over time 
  • The relationship grows because integrated strategy has become indispensable to how they operate. They ask for more 

KEY QUALIFICATIONS 

Experience: 

  • 13+ years strategy experience with deep expertise in BOTH creative strategy AND media strategy 
  • Demonstrated mastery of both disciplines - not sequential experience, but genuine fluency in how ideas and media interact 
  • Proven track record defining strategic ideas, not just executing them 
  • Leadership experience building and developing teams 
  • Enterprise-level relationship management; comfort briefing C-suite 

Intellectual Foundation: 

  • Deep understanding of how systems worknot just campaigns, but interconnected strategic systems 
  • Comfort holding complexity: three brands, multiple audiences, multiple signals, one coherent force 
  • Ability to operate at 30,000-foot strategic level AND in the work itself 
  • Evidence that you think about how ideas propagate and compound, not just how they perform in a single moment 

The annual base salary range for this position is $285,000 - $300,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.  Additionally, this position is eligible for discretionary incentive compensation.  

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k,  

• Flexible paid time off, 

• At least 15 paid holidays per year, 

• Paid sick and safe leave, and 

• Paid parental leave. 

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.  For more information regarding dentsu benefits, please visit www.dentsubenefitsplus.com. 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. 

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Location:

USA - Remote - Massachusetts

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

 

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 13+ years of strategy experience
  • Deep expertise in both creative strategy and media strategy
  • Demonstrated mastery of integrating creative and media strategy
  • Proven track record defining strategic ideas
  • Experience building and developing teams
  • Enterprise-level relationship management experience
  • Comfort briefing and influencing C-suite executives
  • Deep understanding of interconnected strategic systems
  • Ability to operate at both enterprise strategic and detailed execution levels
  • Ability to develop ideas that propagate and compound across audiences and channels

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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