Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won’t be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products.
Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time.
Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We’re scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world’s most innovative companies.
If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.
About the RoleWe’re hiring a Marketing Events Lead to own Sprig’s mid-sized event programs, including our flagship summits and customer events. Events are at the heart of this role: you’ll take programs from planning through execution, ensuring every experience runs flawlessly, achieves its goals, and leaves a lasting impression on the research and product leaders who attend.
You’ll work closely with the Go-To-Market team to bring Sprig’s event calendar to life, coordinating across internal teams, vendors, speakers, customers, and partners to deliver polished, high-impact experiences.
This role is ideal for someone with a few years of marketing or events experience who is ready to take on greater ownership. You thrive on logistics, love the energy of live experiences, and know how to turn a plan into a polished, well-executed event.
This role requires 4 days per week in our San Francisco HQ (Wednesday is optional WFH day).
Your ImpactPartner with the marketing team to plan and execute Sprig’s mid-sized events, including the Sprig Experience Research Summit, regional summits, and customer events: venue, vendors, budgets, timelines, run-of-show, and on-site execution
Manage the keynote speaker and customer experience, from outreach and prep to logistics and day-of coordination
Shape the attendee experience, including invitations, registration, agenda flow, and post-event follow-up to conversion
Partner with Sales, Customer Success, and Marketing to align events with business goals, drive attendance from target prospects and customers, and ensure strong pre- and post-event follow-through
Track event performance, including attendance, engagement, and pipeline influenced, and surface insights that help us improve our programs and investment
Support smaller programs as needed, such as executive dinners, meetups, and direct mail and gifting tied to events and customer engagement
Support integrated campaign launches by coordinating marketing assets, communications, and program timelines
Willing and able to step in and support Sprig’s broader marketing and pipeline-driving efforts as needed
2-4 years of experience in event marketing, field marketing, experiential marketing, or a related B2B marketing role
Experience independently owning mid-sized events, such as summits, customer conferences, or multi-session programs, from planning through execution
Hands-on experience managing venues, vendors, speakers, and event budgets
Enthusiastic about collaborating with teammates on-site 4x per week to execute faster and more efficiently
Strong project management skills with the ability to manage multiple events, deadlines, and stakeholders simultaneously
Excellent communication and collaboration skills, with confidence coordinating vendors, speakers, customers, and internal stakeholders
Highly detail-oriented (an absolute must!) and proactive, with strong judgment and the ability to solve problems quickly when plans change
Genuine enthusiasm for events, community building, and creating memorable in-person experiences
Experience with B2B or SaaS marketing programs is a plus
Adaptable to evolving priorities, with a willingness to travel up to 10%.
Competitive Salary
Competitive Employee Equity
401K Program
Medical, Dental, and Vision Benefits
FSA/HSA Benefit
$175/month Commuter Benefit
Additional Wellbeing Benefits
Flexible Paid Time Off
Paid Parental Leave
Professional Development Stipend
Hybrid Office Policy
Lunch and dinner daily
Company Sponsored Social Events
At Sprig, we pride ourselves on being a people-first company, where your contributions truly matter and are valued. We were recently awarded by Fortune as top 50 best places to work in the US, and top 50 Places to Work in the Bay Area by Built In. Come join our mission of building products users love and have a real impact on Sprig’s future.
Our Commitment to Diversity and InclusionWe prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.
Employee Pay DisclosureThe salary range for this full-time position is $115,000 - $140,00+ Equity + Benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all locations (San Francisco, CA; New York, NY). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your Recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in postings reflect the base salary only, and do not include equity or benefits.
***Please beware of scammers who are posing as Sprig and Sprig team members. Our recruiters use @sprig.com email addresses exclusively. We do not conduct interviews via text or instant message, and we do not ask candidates to purchase equipment through us or solicit money from you. If you have been contacted by someone claiming to be from a different domain about a job offer, please report it as potential job fraud to law enforcement and contact us here.***
Skills Required
- 2-4 years of experience in event marketing, field marketing, experiential marketing, or related B2B marketing
- Experience independently managing events or programs from planning through execution
- Availability to work onsite four days per week in the San Francisco headquarters
- Strong project management skills managing multiple events, deadlines, and stakeholders
- Excellent communication and collaboration skills coordinating vendors, speakers, partners, and internal stakeholders
- Highly detail-oriented and proactive, with strong judgment and problem-solving ability
- Enthusiasm for events, community building, and memorable in-person experiences
- Experience with B2B or SaaS marketing programs
- Ability to thrive in a fast-paced startup environment
- Willingness and ability to travel up to 10%
What We Do
Sprig is the leading product experience insights platform for teams building innovative, user-driven digital products. Our mission is to empower teams to make experiences that matter. Making awesome products requires working with awesome people. At Sprig, our values are at the core of everything we do, say, and create as a team. Our Values End with Simplicity: The road from idea to implementation involves twists, turns, and complexities, but the final product we share with customers is always simple. Never Settle: Growing a successful business can be challenging but we continuously work towards the best. We’ll pass on an okay opportunity now in favor of a great opportunity later. Quickly Iterate: We never settle, but we do act with urgency. We use data-driven decision-making to take educated risks, and quickly apply learnings to the next iteration. Lead with Empathy: We care about users — and we care about each other. We know a deep understanding of people as humans is critical to a successful business.
Why Work With Us
Sprig is a user insights platform to build better products. Top tech companies like Notion, Square, and Dropbox rely on Sprig to elevate their product experience through targeted in-product surveys, session replay, and AI analysis. Sprig is backed by top-tier investors, including Andreessen Horowitz, Accel, and First Round Capital.
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