The Role
Manage planning and execution of company events and vendor marketing programs, including the annual Expo, regional trade shows, Sales meetings, promotional materials, sponsorship fulfillment, and inventory of event assets. Support vendor rebate programs and digital/print publications, coordinate cross-team logistics with Sales and Purchasing, engage attendees to generate leads, and handle vendor communications and distribution.
Summary Generated by Built In
DESCRIPTION OF EMPLOYER: Founded in 1901, Feeser’s, Inc. is a family-owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser’s provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.
Summary
This hybrid role supports both event planning and vendor marketing programs. The Marketing & Event Coordinator is responsible for executing company events and managing vendor-driven marketing initiatives. This role collaborates closely with Marketing, Purchasing, and Sales, and reports to the Marketing Manager.
Essential Duties and Responsibilities
Summary
This hybrid role supports both event planning and vendor marketing programs. The Marketing & Event Coordinator is responsible for executing company events and managing vendor-driven marketing initiatives. This role collaborates closely with Marketing, Purchasing, and Sales, and reports to the Marketing Manager.
Essential Duties and Responsibilities
- Plan and execute the annual Feeser’s Expo, including promotions, giveaways, seminars, registration, signage, and event experience
- Coordinate Expo reception, including venue, food and beverage, activities, and guest management
- Maintain the marketing event calendar and ensure deadlines, materials, and logistics are met
- Organize and track event assets (swag, signage, backdrops, etc.) and manage inventory/restocking
- Plan and coordinate monthly Sales Meetings in conjunction with the Director of Sales including distributing print collateral and internal recap content
- Assist with vendor-related events in partnership with the Purchasing department
- Manage sponsorship relationships and track fulfillment of agreements, while identifying opportunities for renewal and growth
- Research and select high-impact regional events across Feeser’s core market segments
- Participate in regional conferences and trade events across core market segments, including booth setup and on-site coordination
- Engage attendees to generate and qualify leads; set up tracking for sales follow-up
- Source, order, and manage promotional items, apparel, and event materials
- Track promotional initiatives and develop new ideas, including tiered programs
- Partner with Sales to align promotional items with customer-facing initiatives
- Support seasonal marketing publications by sourcing and placing vendor products
- Assist with proofreading and distribution coordination with Sales
- Manage the quarterly MIXER magazine, including vendor ad outreach and digital distribution
- Produce the monthly Rebates & Offers digital magazine, including content organization and distribution
- Manage vendor rebate programs in CRM, including setup, tracking, and coordination with vendors and partners (e.g., UniPro)
- Communicate rebate opportunities to Sales and maintain accurate rebate and coupon
documentation - Other duties as assigned
- Strong organizational skills and ability to manage multiple deadlines
- Detail-oriented with a focus on execution and follow-through
- 2-4 years' experience in event planning, logistics, or marketing coordination
- Ability to collaborate across teams including Sales, Purchasing, and vendor partners
- Proactive, solutions-oriented, and comfortable managing moving pieces
- Proven experience planning and managing a wide range of events, including in-person, small-scale, and large-scale programs
- 2-4 years’ experience in event planning, logistics, marketing coordination, or a related role
- Experience planning and managing a wide range of events, including in-person and large-scale programs
- Preferred experience managing events with 300+ attendees
Skills Required
- 2-4 years' experience in event planning, logistics, marketing coordination, or a related role
- Proven experience planning and managing a wide range of events, including in-person and large-scale programs
- Strong organizational skills and ability to manage multiple deadlines
- Detail-oriented with a focus on execution and follow-through
- Ability to collaborate across teams including Sales, Purchasing, and vendor partners
- Proactive, solutions-oriented, and comfortable managing moving pieces
- Preferred experience managing events with 300+ attendees
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The Company
What We Do
What began in 1901 as a small local produce company in downtown Harrisburg, has grown into a large food distribution company employing hundreds of central Pennsylvania residents. Still family owned and operated, Feeser’s is now located on over 20 acres including 275,000 square feet of warehouse facilities with cooler, freezer and dry storage capabilities.,with service in Pennsylvania, New Jersey, Delaware, Maryland, and Northern Virginia. For over 100 years, Feeser's and its employees have committed themselves to making customer service their highest priority.
