Are you a commercially minded marketing leader who can turn a strong brand strategy into qualified opportunities, profitable growth, and measurable results?
We’re looking for an experienced Marketing Manager to define and lead Expo Centric’s marketing strategy, brand positioning, and commercial marketing program. You’ll determine the markets, audiences, messages, and campaigns we prioritise, then guide the people and partners who bring that strategy to life.
This is a senior leadership role for someone who can set a clear direction while remaining close enough to execution to maintain quality and momentum. Your success will be visible in a stronger market position, more qualified briefs, a healthier sales pipeline, and increased revenue.
At Expo Centric, we don’t just fill roles. We build teams that create extraordinary experiences. You’ll join a company guided by Courage, Curiosity, Selflessness, Judgement, and Communication.
Discover what we do at Expo Centric:
- https://www.youtube.com/watch?v=7yKFWj_8e3Q
- https://www.youtube.com/watch?v=PiR8qYJ2IRQ&t=9s
What You’ll Do
- Define and lead an annual marketing strategy aligned with Expo Centric’s revenue, profit, growth, and market-positioning objectives.
- Strengthen our brand positioning and value propositions, establishing Expo Centric as a strategic exhibition and brand-experience partner.
- Direct an integrated campaign portfolio across digital, content, social media, email, public relations, partnerships, trade shows, and account-based marketing.
- Lead content, creative, website, and thought-leadership programs that demonstrate our expertise and give prospective clients compelling reasons to choose us.
- Partner with Sales, Client Services, and senior leaders to generate qualified demand, support priority accounts, and improve pipeline conversion.
- Own the marketing budget and commercial scorecard while leading internal marketing resources, agencies, freelancers, and specialist partners.
What You Bring
- Experience in exhibitions, events, brand experiences, agencies, design, construction, professional services, or another deadline-driven project environment is a must
- At least seven years’ experience in B2B marketing, including meaningful responsibility for strategy, campaigns, brand, and commercial outcomes.
- Demonstrated success marketing a high-value, project-based service, complex B2B offer, or considered purchase with a multi-stage sales process.
- Strong expertise in brand positioning, messaging, integrated campaigns, content, public relations, digital marketing, and sales enablement.
- A sound understanding of lead generation, CRM, attribution, website conversion, Google Ads, SEO, and marketing analytics. Knowledge of HubSpot and Webflow is highly regarded.
- Proven ability to connect marketing activity with qualified opportunities, pipeline, revenue, margin, and acquisition economics.
- Excellent leadership, communication, writing, briefing, creative-review, budget-management, and stakeholder-management skills.
You’ll thrive in this role if you are commercially ambitious, strategically minded, decisive, curious, and practical. You know how to challenge constructively, set priorities, maintain high standards, and help a team deliver its best work.
Why Join Expo Centric?
- Lead the marketing direction of a growing business and make a tangible contribution to its commercial performance.
- Work with a cross-border team delivering ambitious exhibition and brand-experience projects.
- Join a supportive, values-driven environment with access to senior leaders and meaningful decision-making responsibility.
- Shape how Expo Centric is positioned, how its expertise reaches the market, and how marketing supports the company’s next stage of growth.
Ready to Apply?
Submit your CV and a short cover letter outlining how your experience aligns with this role.
www.expocentric.com.au
Skills Required
- Experience in exhibitions, events, brand experiences, agencies, design, construction, professional services, or another deadline-driven project environment
- At least seven years' experience in B2B marketing with responsibility for strategy, campaigns, brand, and commercial outcomes
- Demonstrated success marketing high-value, project-based services or complex B2B offers with multi-stage sales processes
- Strong expertise in brand positioning, messaging, integrated campaigns, content, public relations, digital marketing, and sales enablement
- Understanding of lead generation, CRM, attribution, website conversion, Google Ads, SEO, and marketing analytics
- Knowledge of HubSpot and Webflow
- Proven ability to connect marketing activity to qualified opportunities, pipeline, revenue, margin, and acquisition economics
- Excellent leadership, communication, writing, briefing, creative-review, budget-management, and stakeholder-management skills
What We Do
We create high-impact experiences that break through the clutter of everything competing for your visitor's attention. We turn our clients' messages into soaring structures and immersive multimedia, into compelling visions and touching moments. As a full-service experiential agency, we offer integrated marketing strategies, design consultation, custom design and construction, total graphics production, multimedia, all animations, and storage facilities. We manage every aspect of experiential activations in a way that saves time and money. Our Services Include: Integrated Marketing Campaigns Custom Exhibition Stand Design & Construction Point Of Sale Displays Retail & Commercial Activations Event Management Content Creation Graphic Design Promotional Material, Merchandising and Staff Uniforms Event Staffing Interactive Brand Experiences Road Shows Sampling & Promotions Project Management & Logistics
