Event Marketing Manager

At SmartBear, we believe building great software starts with quality – and we’re helping our customers make that happen every day. Our solutions, featuring HaloAI, bring visibility and automation to software development, making it easier for teams to deliver high-quality software faster. SmartBear is trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including innovators like Adobe, JetBlue, FedEx, and Microsoft.

Event Marketing Manager

• Drive SmartBear’s presence at top-tier industry events, creating unforgettable brand moments that fuel pipeline growth.
• Lead end-to-end strategy and execution for high-impact tradeshows and regional events that put SmartBear in front of key buyers.
• Shape how SmartBear shows up in the market by delivering polished, high-energy, and ROI-positive event experiences.

About the Role

• Plan, coordinate, and execute a variety of events, including large tradeshows, regional sales events, executive roundtables, and internal company meetings.
• Collaborate with sales, product marketing, and demand generation teams to ensure event strategies align with GTM priorities and target ICPs.
• Manage event logistics, including venue selection, vendor coordination, booth design, shipping, and on-site execution.
• Ensure the company’s brand is consistently represented across all events.
• Partner with creative teams to produce event materials such as signage, giveaways, presentations, and digital assets.
• Track event KPIs, measure ROI, and provide insights and recommendations to optimize future events.

We are looking for you if you have

• 2–4 years of experience planning and managing large tradeshows and events (B2B SaaS experience a plus).
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Knowledge of event technology platforms (e.g., Cvent, Splash, ON24) and CRM/marketing automation tools (e.g., Salesforce, Marketo).
• Excellent communication, negotiation, and vendor management skills.
• A data-driven mindset with experience measuring event ROI and pipeline contribution.
• Ability to travel for events (20–30%).

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry(product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.