Event Marketing Manager (ES&PT)

This is Adyen

Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition. 

For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster.

Event Marketing Manager, Spain & Portugal  

Adyen is looking for an experienced Events Marketing Manager to help build and execute on a local event strategy to meet brand and sales objectives. The ideal candidate will be a highly organized, innovative thinker with strong communication skills and the ability to adapt to changing business needs.

Based in our Madrid office and reporting to the Head of Marketing France, Spain & Portugal, you will collaborate with local and global stakeholders to create and deliver impactful event programs. Your responsibilities will span the entire event lifecycle, from ideation and development to execution and performance analysis, to ensure alignment with our broader business objectives.

Key responsibilities

• Work cross-departmentally with commercial functions to design and implement a comprehensive event calendar for the Iberia region that aligns with global Marketing priorities
• Manage the execution of events end-to-end, including content and program development, experience and design, vendor management, communications and promotion, as well as tracking campaign execution across platforms like Marketo, Cvent and Salesforce.
• Activate Adyen’s sponsorships of trade shows and conferences such as Fitur, BTL, ExpoRetail,...
• Create and shape original event concepts and immersive experiences tailored to our audiences, collaborating closely with agencies and providers to ensure best-in-class execution
• Research new external event opportunities in line with business goals.
• Continuously evaluate the effectiveness of events through detailed analysis of key business metrics such as revenue impact, cost efficiency, and attendee satisfaction, applying insights to optimize future initiatives.
• Formulate and manage a budget across your event portfolio.

Who you are

• You have 4+ years of proven experience in organizing both large events, conferences and more bespoke event formats; specifically with a B2B focus.
• You enjoy and excel at collaborating with commercial teams, such as Sales and Marketing, on a local and global level.
• You have the ability to work with a high degree of autonomy while thinking strategically and creatively.
• You focus on ROI and impact through prioritizing relationship-building with both internal and external stakeholders.
• Spanish native speaker, high language proficiency (written and spoken) in English, Portuguese is a plus.
• Ability to travel domestically and internationally 20%.
• Experience with marketing automation (Marketo) and CRM (Salesforce) and event tooling (Cvent, Jifflenow) is a plus.

Our Diversity, Equity and Inclusion commitments 

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen. 

Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!

What’s next?

Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility.

This role is based out of our Madrid office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.