Europe Marketing Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

The Marketing Manager is responsible for supporting the Brand Lead in the localisation of a Haleon’s strategy, programme, execution and innovation to drive and enable growth within Europe (“the OU”). The Europe Marketing Manager reports to the Europe Brand Lead and works closely with in-market activation teams to play a crucial role to the delivery of brand performance. Please note, we are hiring multiple positions, but the role will remain largely unchanged across the different categories and brands.

Role Responsibilities

• Support the Brand Lead to deliver market share, sales and profit growth for the assigned Global Brand (or portfolio); monitors market performance, track Global Brand KPIs within their OU, analyses variances, and implements corrective actions as needed.

• Support the Brand Lead in the Translation of Global Brand strategy at OU level, definition of localisation approach to global campaigns and brand assets to resonate with local market nuances while maintaining brand identity.

• Contribute to the development of OU brand plan aligned to category strategy: Plan, oversee, and evaluate OU level and local marketing activations across consumer and trade, including media plan development, creative adaptation, consumer campaigns, and new product launches, aligned to marketing strategies.

• Closely collaborate with in-market activation team (ensuring the initiatives align with global standards and local objectives) to drive end-to-end brand activation: Pricing/promo, media, retail execution & digital commerce, NPD.

• Gather and structure OU-specific insights and learnings, contributing to the evolution of global brand strategy.

• Lead stand-alone projects for a brand in Europe including innovation, communication, expert/HCP and commex (in collaboration with other functions).

Skills / Experience

Required

• Significant experience in FMCG and/or healthcare, with a proven track record of achievement.

• Strong commercial and analytical capability, including developing and overseeing brand execution plans and managing A&P budgets.

• Experience in new product launches and delivering large-scale communication campaigns, including digital activation.

• Understanding of evolving customer, retail, and channel practices across diverse markets.
   

Preferred

• Proven ability to collaborate with stakeholders and deliver results in a matrix organisation.

• Strong financial capabilities and business acumen.

• Ability to adapt and work effectively across changing situations, including organisational change and evolving job demands.

• Experience in the healthcare and/or wellness industry.

 Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.