Digital Marketing Activation Manager (d/f/m) – Amazon Europe

This role owns demand generation and marketing performance for Amazon Europe, one of the strategic growth channels for Tork. This includes defining and executing the full-funnel activation strategy across markets, through advertising, promotions, and content, with the objective of delivering profitable, scalable growth. This is a senior individual contributor role with regional ownership, operating at the level of a manager in scope and impact. You will not only execute campaigns. You will define how Tork wins in Amazon marketing at scale. 

We’re looking for a highly driven, ownership-oriented professional who thrives in a fast-paced, performance-focused environment. If this is you, we’d love to talk. 

• Own end-to-end demand generation and marketing performance across Amazon Europe, with accountability for growth, profitability, and ROI. Translate commercial objectives into clear activation strategies, performance targets, and investment decisions

• Drive full-funnel performance across traffic, conversion, and retention, including budget allocation and prioritization across advertising, promotions, and other channels 

• Define and lead full-funnel advertising strategy, spanning Sponsored Ads, DSP, and external traffic, while steering agency, challenging proposals, and ensuring high-quality execution and optimization 

• Own promotions and commercial activation, including defining the annual promotional plan and calendar, aligning with commercial priorities, and ensuring effective integration with advertising to maximize impact 

• Elevate content and conversion performance, by defining the roadmap for best-in-class product content, driving structured test-and-learn programs (A/B testing), and setting standards for localization and scalability 

• Ensure cross-functional marketing execution, aligning commercial, marketing, and supply, and driving strong ownership across agencies and Amazon partners 

• Continuously improve marketing performance and ways of working, leveraging data, AI tools, and insights to drive decision-making, performance gains, and scalability across markets 

• Define, scale, and evolve frameworks, standards, and best practices across countries and categories, embedding learnings and acting as the internal benchmark setter for Amazon marketing performance

• Bachelor’s or Master’s degree in Marketing, Business, or related field

• 5–8+ years of experience in e-commerce, retail media, or performance marketing including 3+ years of proven end-to-end ownership of Amazon (1P) marketing performance 

• Strong track record of delivering measurable commercial impact (revenue growth, ROI, profitability) 

• Deep expertise in the Amazon marketing ecosystem (Sponsored Ads, DSP, promotions, content, Vendor Central) and advanced usage of AI tools 

• Experience steering agencies and owning performance delivery end-to-end  

• Demonstrates strong ownership, with accountability for outcomes, investment decisions, and performance 

• Strong analytical mindset, translating data into clear business decisions (Excel, BI tools) 

• Confident communicator, able to influence stakeholders and defend plans, performance, and trade-offs 

• Structured and outcome-driven, with a proactive mindset and ability to operate in a fast-paced, international matrix environment 

• Fluent in English