Job Description
Are you passionate about creating unforgettable experiences that bring joy and excitement to families? This role offers an outstanding opportunity to shape the LEGO® brand across global entertainment touchpoints, collaborating with creative leaders at Merlin Entertainments.
Imagine leading and delivering the LEGOLAND Brand vision with innovative events, shows, and immersive experiences that captivate audiences. You'll be at the forefront of establishing new collaboration models with Merlin Entertainment and co-creating future entertainment guidelines.
Please note, the role can be based in London or Billund and no relocation assistance is offered for this position.
Core Responsibilities
Delivering on the LEGOLAND Brand vision with the key focus of the “Cheerful applause for LEGO Entertainment” through the approved investment plans across Events, Shows, 4D cinemas, Meet&Greets, parades, street entertainment, and new never seen before social immersive experiences
Accountable for delivering a premium partnership experience for Merlin with daily conversations and sparing
Co-create with The LEGO Brand Park & Experience (LBPX team), Merlin’s entertainment team and Merlin’s creative team on future entertainment executional guidelines
Be the LBPX and LEGO Group LBE Entertainment expert across LEGOLAND attractions and the broader LBE category
Support the LBPX Brand Assurance Team on day-to-day entertainment submissions
Play your part in our team succeeding
The LBPX team brings the LEGO brand to life across LEGOLAND attractions including water parks, theme parks, and different accommodation types such as hotels.
Merlin Entertainments is the second largest theme park operator in the world with over 100 million guests annually. Among other attractions, the group owns and operates 11 LEGOLAND Parks, 9 LEGOLAND Hotels and 4 LEGOLAND Water Parks with more than 18 million guests a year.
The LBPX team supports the broader organization with the mission to amaze and engage all LEGOLAND visitors, the key audience being families with children age 2-12.
By being a unique and epic brand experience opportunity, this role supports the broader organization’s mission.
Do you have what it takes?
Entertainment or events design and delivery background
Proven experience with the location-based industry and within the category of entertainment
Experience design knowledge and experience an advantage
People leadership experience an advantage
Please share in English your CV and motivational letter. You are also welcome to upload a portfolio (maximum upload size per file is 2 MB) or share a link clearly highlighted in the CV.
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”.
We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day.
Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world.
These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide.
A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
