Enterprise Marketing Operations Manager

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity.
This role as an Enterprise Marketing Operations Manager sits on the LifeCycle Marketing Operations (LMO) team under the Global Marketing Operations umbrella. The role requires intermediate to advanced expertise in the core LMO platforms as a campaign operations and platform operations specialist (Marketo and Salesforce). This work will include prioritizing and working through incoming tickets, building out Marketo programs, gathering requirements from stakeholders, and leading cross functional initiatives. Candidates must have excellent written and verbal communications skills, and be comfortable leading or co-leading initiatives with other team members. Candidates who desire to think outside the box to deliver the best possible customer experience will thrive here.
We're looking for someone who loves the science of marketing operations and enjoys building, implementing, and measuring new systems, processes, and campaigns. We are a lean team that is the hub in the hub and spoke model. We support hundreds of stakeholders across multiple organizations.
Expectations for this role:
Customer Facing

• Partner with stakeholders to execute day-to-day strategic and support requests.
• Comfortable giving strategic advice to stakeholders and pushing back when called for.
• Ability to clearly communicate with third-party vendors.
• Partner with our offshore campaign ops agencies to train them on our processes and QA their work.

Platform and Campaign Operations

• Tackle basic platform operations tasks in Marketo while optimizing for scale and efficiency.
• Update and prioritize your Jira tickets.
• Execute and optimize effective drip campaigns, lead nurturing programs, A/B testing, list building, etc. in Marketo.
• Proactively govern data quality for all programs/campaigns.
• Assist with program conceptualization, program execution, and success measurement.
• Establish, maintain, and optimize scalable marketing processes for campaign management and success measurement.
• Develop and maintain clear, detailed documentation of processes, workflows, and best practices to ensure consistency and enablement of cross-functional teams
• Play an integral role in supporting the globalization of campaigns.
• Be a data steward by assisting in ensuring list uploads are clean, and always looking out for data hygiene issues across the platforms we manage and support.
• Find new and innovative methods for streamlining existing workflows and processes (e.g. by using Agentic AI).

Required levels of experience:

• 8+ years of experience in B2B marketing automation and operations in a global enterprise company.
• Extensive experience in an enterprise Marketo instance.
• Intermediate experience with Salesforce reporting with a general understanding of the Salesforce CRM architecture and how it is used by sales and marketing.
• Proven experience translating complex technical requirements up to managers, and across to technical resources.
• A self starter with exceptional time management skills who is comfortable juggling and prioritizing multiple projects simultaneously.

Preferred but not Required

• Working knowledge of Workato, Integrate, Outgrow, DataBricks, Tableau, Marketo webhooks, setting up native platform integrations
• Some experience using Rovo CLI, Claude and ChatGPT
• Experience building simple agentic AI agents

At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. We follow consistent hiring practices and account for each candidate's skills, knowledge, and experience when setting base pay within the range.
This role may also be eligible for benefits, bonuses, commissions, and equity.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .
In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.