The Role
The Engagement Marketing Manager will design and execute multi-channel communication campaigns to enhance client enrollment and user engagement, working closely with customer success and internal teams to create tailored strategies and operational workflows.
Summary Generated by Built In
Color Health is revolutionizing cancer care with the nation’s first Virtual Cancer Clinic, delivering high-quality, physician-led multidisciplinary care across all 50 states. Our innovative, guideline-based approach spans cancer screening, risk assessment, prevention, diagnosis, treatment support, and survivorship. In addition to personalized direct medical care, our services include cancer genetics risk assessment, nutrition, mental health support and at-home cancer screening diagnostics. Using technology-driven, patient-centric solutions, Color is transforming how employers, unions, health plans, and governments address cancer. Color’s goal is to close critical cancer care gaps, improve cancer outcomes, and guide patients with empathy through their healthcare journeys.
Apply to join Color and do the most meaningful work of your career. If you are not sure that you’re 100% qualified but are up for the challenge - we want you to apply!
Color’s Engagement Marketing team works alongside our clients to create customized communications plans to help drive enrollment and ongoing engagement in the Color benefit. Your audience will be both Color’s clients, and potential end-users of Color’s product.
The Engagement Marketing team is seeking a curious, creative, and detail-oriented Engagement Marketing Manager who thrives at the intersection of strategy, execution, and organization. In this role, you’ll support the design, project management, and execution of multi-channel communication campaigns that drive member enrollment across Color’s customer base.
You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals. This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events.
In this highly visible and cross-functional role, you’ll collaborate with Customer Success Managers, client stakeholders, partner with internal teams, including, but not limited to: Design, Product, and Medical Affairs to deliver enrollment and engagement programs that help Color stand out.
You’ll enjoy the role if you are energized by brainstorming with clients, solving complex outreach challenges, and driving creative campaigns that make healthcare more accessible
Responsibilities:
- Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
- Write, edit, and test copy that engages different population segments across clients
- Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
- Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
- Own and improve workflows for launching campaigns at scale, driving operational excellenceIdentify new growth or engagement opportunities based on campaign data and audience behavior
Our Ideal Candidate Will Have:
- 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product
- Experience building and maintain strong relationships with key clients
- Experience creating and implementing comprehensive marketing plans that vary by client type and population
- Strong project management, written and verbal communication skills
- Experience collaborating with and presenting to clients
- Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
- Track and report on key performance indicators related to marketing efforts
- Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment
Nice to Have:
- Ability to travel for onsite events with clients: at least 10% travel, with occasional periods of higher travel depending on business needs
- Experience working with union and blue collar populations
- Healthcare B2B2C healthcare marketing experience
- Experience using and executing campaigns in Braze software
- Skilled in using performance tracking in tools like Metabase, Amplitude, and delivering insights and recommendations to improve performance
- Conversational Spanish
- Design experience, especially in Google Slides and Figma
What We Offer:
- 💰 Competitive salary
- ✨ Comprehensive medical, dental, vision, life, and disability benefits
- 📈 401k match
- 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend
- 🏝 Generous vacation policy, paid holidays and company-wide recharge days
- 🍼 Equal paid parental leave for birthing and non-birthing parents
- Free cancer screening and prevention resources for employees and their adult dependents
Base Salary Range: $115-130,000.00/year
The actual base pay is dependent upon many factors, such as: work experience, market data, skills, geographic location, and business need. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Color prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. Color conforms to the spirit as well as to the letter of all applicable laws and regulations. We are also committed to providing reasonable accommodations for qualified applicants with disabilities in our recruitment process.
Top Skills
Braze
Google Suite
Metabase
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The Company
What We Do
Color is a complete platform for healthcare delivery from population genomics programs to high-throughput COVID-19 testing, Color provides the technology and infrastructure for large-scale health initiatives.
