Cents

Marketing Manager, Engagement & Retention (Lifecycle Marketing)

Posted 23 Days Ago

2 Locations

In-Office or Remote

95K-120K Annually

Mid level

Information Technology • Consulting

The Role

The Marketing Manager will develop and optimize email marketing strategies, manage lifecycle campaigns, enhance customer engagement, and lead cross-functional initiatives to improve operator retention and growth.

Summary Generated by Built In

Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we’re just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup.

About Cents

Cents is a New York–based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Our all-in-one, business-in-a-box platform helps operators start, manage, and expand their businesses through a market-leading suite of SaaS and hardware products. By building a modern system to power the garment care industry, our goal is to outsource laundry day to the local business.

Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We’re adding great talent to help achieve this mission, and that’s where you come in!

About The Role

The Marketing Manager, Engagement & Retention implements strategy, execution, and optimization of marketing campaigns focused on driving operator engagement, retention, and business growth. You'll be a strong voice on the marketing team, collaborating cross-functionally to ensure campaigns align with Cents' mission and growth goals.

You'll obsess over the operator journey, developing personalized campaigns that help small business owners succeed while building lasting relationships with the Cents platform. This role is ideal for someone who thrives in a fast-paced startup environment and is passionate about empowering entrepreneurs through technology.

We are looking for talent to join our growing team in NYC!

Email Marketing & Campaign Strategy

Develop and optimize email marketing strategies, overseeing calendar, segmentation, personalization, and A/B testing
Collaborate with product marketing, content, and design teams to create nurture campaigns
Partner with product marketing and demand generation to optimize targeting and messaging
Own end-to-end lifecycle campaign programs from conception through execution

Customer Journey Optimization & Testing

Map the complete operator journey and identify drop-offs, gaps, and improvement areas
Execute comprehensive quarterly A/B testing plans to improve the customer journey
Optimize onboarding flows, automations, and cross-channel touchpoints
Analyze campaign performance and suggest strategic adjustments to maximize impact

Social Media Strategy & Go-to-Market

Own social media strategy and execution as part of broader go-to-market initiatives
Develop social media campaigns supporting lifecycle marketing objectives
Identify growth opportunities based on market trends and operator behavior

Cross-Functional Collaboration, Analytics & Strategic Development

Lead planning and execution of key marketing initiatives across multiple teams
Work with Product, Customer Success, Sales, and Operations for integrated campaign execution
Analyze data to maximize email performance for acquisition, conversion, & growth
Proof and QA campaigns to ensure error-free execution and ideal user experience
Ensure compliance with marketing regulations (CAN-SPAM, TCPA, CCPA)
Stay updated on B2B SaaS marketing trends and best practices
Identify opportunities to optimize operator experience and drive business growth

What You Need To Be Successful

3-5 years email marketing or lifecycle marketing experience with proven track record in B2B SaaS
Strong background in email marketing: campaign strategy, segmentation, A/B testing, optimization
Multi-channel marketing experience including email, social media, and on-site optimization
Proven ability owning campaign programs from conception through execution

Technical Skills

HubSpot expertise strongly preferred - marketing automation, workflows, and reporting
Experience with Iterable, Marketo, Figma, Asana, Google Workspace, analytics platforms
Understanding of lifecycle metrics: engagement rates, retention, churn, expansion
Knowledge of regulatory requirements (CAN-SPAM, TCPA, CCPA)
Nice to have: Copywriting skills, HTML/CSS knowledge

Personal Attributes

Excellent data analysis skills and ability to interpret metrics and adjust strategies
Strong project management skills managing complex campaigns across teams
Creative and strategic thinker with ability to innovate for small business audiences
Outstanding communication and collaboration skills
Extremely detail-oriented with understanding of campaign component impact
Experimental and growth mindset with data-driven approach

Desired Qualifications

High-growth SaaS startup experience
B2B marketing or go-to-market strategy background serving small business customers
Account-based marketing (ABM) experience and strategy development
Social media marketing and go-to-market campaign development experience
Experience with AI frameworks and tools for lifecycle marketing optimization, including predictive analytics, machine learning-driven segmentation, & automated personalization
Familiarity with vertical SaaS business models and customer success strategies
Passion for Cents' mission and commitment to empowering small business owners

About Us

There’s a Laundry List of Why You’ll Love Working at Cents!

We are leaders - Leadership is not exclusive to the management team, but something everyone at Cents embraces and wants to get better at.

We are overachievers - The only true way to predict the future is to build it yourself. No excuses. Give 100% at all times.

We are students - We’re not afraid to dig in and uncover the truth, even if it’s scary or inconvenient. Everyone here is continually learning on the job, no matter if we’ve been in a role for one year or one minute.

We are committed to diversity and tight knit community - We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Benefits and Perks

We offer great compensation packages, comprehensive health benefits, & believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.

- Competitive salary

- Equity

- Unlimited PTO and paid holidays

- Remote-first with offices in New York City and San Francisco

- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability

- 401(k)

- Work-from-home and commuter benefits

- Laundry allowance to support our customers’ businesses

- Comprehensive training, learning, and development programming

- Access to hundreds of discounts and rewards from renowned vendors, including deals on health & wellness, travel, dining, auto insurance, and so much more!

Please be aware that all legitimate recruitment communications from Cents will come through our official channels (@trycents.com email domain, our official careers page, or verified phone calls following email introductions).

Also please note that we will never ask for money or sensitive financial information. If you are contacted through other means or asked for such details, please assume that the communication is not legitimate. Please forward any such communications to us at [email protected] and we can confirm this for you.