Marketing Analytics Director

Description and Requirements
The Marketing Analytics Director is responsible for leveraging data and insights to develop and implement strategic plans to achieve the organizations objectives of overall Employee servicing and education. The role wakes up thinking everyday about the Employee and the objective of understanding and engaging in benefit decisions. By understanding the existing data landscape and leveraging data analysis, this role researches and creates hypothesis, pilots and decisions to drive engagement.
Responsibilities:

• Develop and implement data-driven strategies to drive business growth and improve operational efficiency for Participant Engagement
• Gather, analyze, and interpret data to provide actionable insights.
• Collaborate with cross-functional teams to identify opportunities for data-driven decision making.
• Understand the needs of the group benefits employee and the customer to align business outcomes and inform decisions
• Setting goals and objectives to achieve the key results of the organization.
• Communicating data-driven insights and recommendations to senior leadership.
• Structure, negotiate, and implement vendor agreements, distribution relationships and partner agreements when needed
• Staying up-to-date with the latest trends and developments in data analytics and strategy.
• Provide, communicate, and implement strategy to address competition, changes in customer preference, and improvements in technology and marketing tools
• Utilize information from CDP data and research to understand trends and opportunities
• Leverage on market/customer research, trends, and competitor analysis to drive additional opportunities and enhance customer loyalty
• Organize, negotiate, and implement pilots and programs
• Work with finance partners to perform financial analysis and modeling
• Responsible for conducting analysis of large datasets
• Provide further insight into the teams overall strategy by identifying critical questions while performing ad-hoc analyses
• Provide operational insights to achieve key results
• Summarize insights from analysis and clearly communicate analytical findings in a cohesive story; and articulate an argument to be presented to executives
• Responsible for building and coordinating training for appropriate external and internal client-facing materials and/or changes
• Provide leadership to teams and cross-functional teams on the execution of an implementation, work plan, or other strategic initiative

Requirements:

• Bachelor's degree
• 7+ years of experience in strategy and data analytics
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Experience leading and managing teams
• Proficiency in data analysis tools and techniques
• Strong Proficiency in Microsoft Office - Powerpoint & Excel

Key Skills:

• Strong analytical and problem-solving skills
• Ability to translate data into actionable outcomes
• Hypothesis driven mindset, with history of test and learn optimization
• Excellent communication and presentation skills
• Proficiency in data analysis tools and techniques
• Stay up-to-date with industry trends and developments in data analytics and strategy.
• Customer-focused, looking across the solution with a strategic mindset to help create a holistic solution
• Detail oriented, gathering the appropriate level of capability definition, solution design and acceptance criteria
• Challenging the status quo - leading to a better experience of tomorrow
• Able to build strong working relationships across business and technology to enhance collaboration

The expected salary range for this position is $109,800 - $150,000. This role may also be eligible for annual short-term incentive compensation. All incentives and benefits are subject to the applicable plan terms.
Benefits We Offer
Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, volunteer time off, tuition assistance and much more!
About MetLife
Recognized on Fortune magazine's list of the 2025 "World's Most Admired Companies", Fortune World's 25 Best Workplaces™ for 2024, as well as the 2025 Fortune 100 Best Companies to Work For ®, MetLife , through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
MetLife is an Equal Opportunity Employer. All employment decisions are made without regards to race, color, national origin, religion, creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, marital or domestic/civil partnership status, genetic information, citizenship status (although applicants and employees must be legally authorized to work in the United States), uniformed service member or veteran status, or any other characteristic protected by applicable federal, state, or local law ("protected characteristics").
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
$109,800 - $150,000
#BI-Hybrid