Energy Advisor

Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.

Base is building a sales engine to help homeowners understand and adopt home batteries and distributed energy solutions. The Sales Team Lead will manage a pod of Inside Energy Advisors who engage prospects by phone, SMS, email, and video to qualify demand, guide homeowners through the buying process, and close deals.

This is a player-coach role with direct ownership of daily team performance. The Sales Team Lead will lead frontline coaching, maintain a smaller personal pipeline, and drive improvements across sales process execution, conversion rates, and pipeline quality. The role will work closely with Field Sales, Growth Operations, and Sales Operations & Enablement to improve lead follow-up, member handoff, and overall sales effectiveness.

What You'll Do

• Lead, coach, and develop a team of Inside Energy Advisors against daily, weekly, and monthly targets for activity, pipeline creation, and closed revenue.

• Run daily standups, weekly one-on-ones, and call review sessions focused on discovery, objection handling, follow-up discipline, and closing effectiveness.

• Monitor live and recorded conversations across phone and video channels and deliver clear, actionable coaching tied to measurable performance improvement.

• Maintain a personal book of business to model best-in-class selling behavior and stay close to the member conversation.

• Identify and define improvement opportunities for the team from the ground up, then own the details and implementation.

• Ensure consistent execution of the sales process across qualification, proposal, follow-up, and close stages.

• Own pipeline hygiene and forecasting accuracy within the CRM, ensuring each opportunity has the correct stage, next step, and conversion likelihood.

• Track and report on operational KPIs such as speed-to-lead, contact rate, appointment rate, close rate, cycle time, and cancellation rate.

• Work with Sales Operations & Enablement to improve lead routing, cadences, talk tracks, workflows, and reporting based on frontline insight.

• Ensure every prospect interaction is clear, accurate, and compliant with internal policies and applicable energy sales requirements.

• Partner with downstream operations teams to create smooth post-sale handoffs and reduce fallout between close and fulfillment.

• Support recruiting, interviewing, onboarding, and ramp management for new Inside Energy Advisors.

What You'll Bring

• 2 to 5+ years of high-volume inside sales experience, ideally in energy, solar, home services, telecom, smart home, or another consultative consumer sales environment.

• Experience coaching others as a lead, senior rep, floor lead, sales enablement manager or first-line manager.

• A track record of driving team performance through structured coaching, accountability, and strong sales process discipline.

• Comfort working inside CRM and sales engagement tools, with strong habits around dashboard management, reporting, and data-driven decision making.

• Strong communication skills and the ability to simplify complex energy concepts for homeowners.

• A bias for action and a willingness to build from the ground up in a high-accountability environment.

About the Team

The Sales team acts as the critical bridge between a homeowner’s initial interest and a ready-to-install battery system. We are the primary educators in the market, responsible for building deep trust with homeowners who are engaging with distributed energy for the first time. We solve the problem of complexity, taking a sophisticated engineering solution and translating it into a clear, no-brainer value proposition for the consumer. This team carries the volume goals for the company, and our ability to operate efficiently directly dictates how fast we can modernize the American grid.

Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive.

• First Principles Thinking: Question assumptions. Principles > rules.

• Operate at Base Pace: Focus on what matters, act quickly, and learn by doing.

• Give & Get Feedback: Be direct, be humble, and maintain a growth mindset.

• Everyone’s an Owner: Follow through on commitments and own results.

• Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information.

• Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in.

• Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things.