Enablement Lead

Element451 is the AI-native CRM and agent platform built for higher education. We help colleges and universities modernize engagement, recruitment, enrollment, and student success with intelligent automation and a product customers genuinely love.

As our customer base grows, success is defined not just by launching - but by whether teams actually adopt the platform and build durable operating habits around it. This role exists to make Element451 stick.

As an Enablement lead, you own the enablement layer of implementation: training, workflow coaching, best practices, and change support that turns a configured system into a team that knows how to run it.

You partner closely with the Implementation lead(who owns delivery plan and go-live date). While they drive the master timeline, you drive readiness, confidence, and adoption - the factors that determine whether go-live becomes long-term success.

• Deliver role-based training for enrollment teams, marketers, admins, and leadership

• Create practical, institution-specific enablement that reflects how the customer actually works

• Reinforce learning through office hours, follow-ups, and “train-the-trainer” approaches

• Guide institutions in building repeatable processes and governance around core capabilities

• Drive adoption of high-value workflows (journeys, automation, segmentation, AI agents, reporting) aligned to outcomes

• Identify adoption risks early (confusion, low engagement, unclear ownership) and implement mitigation plans

• Lead working sessions focused on usability, process design, and “how this should run day-to-day”

• Recommend best-practice patterns for common higher-ed use cases (funnels, cadences, segmentation, reporting)

• Help customers translate goals into operational habits—not just features turned on

• Create customer-facing resources: guides, SOPs, checklists, training decks/videos, and quick references

• Maintain internal enablement assets to reduce repeat questions and improve consistency across implementations

• Partner with Implementation and CS to feed common enablement gaps back into playbooks

• Build an onboarding program for internal teams

• Deliver lunch & learn trainings

• Liaison with product to develop training materials for new products/features

• Enable resellers that will be implementing Element451 or supporting Element451 customers

• Develop comprehensive partner curriculum for various tiers and expertise levels

• Manage and evolve the partner certification framework to ensure implementation quality

• Oversee the maintenance and updates of partner-facing learning modules (LMs) and enablement content

• Collaborate with stakeholders on the design and execution of partner co-delivery models

• Support go-live readiness by ensuring users are trained, processes are understood, and internal owners are clear

• Contribute to the handoff package so CS inherits a customer that can operate confidently

• 2–6 years in customer enablement, implementation consulting, onboarding, training, or adoption-focused CS roles

• Strong facilitation and training skills (comfortable leading sessions with diverse stakeholders)

• Familiarity with CRM/marketing automation concepts; higher-ed enrollment ops context is a major plus

• Ability to translate technical concepts into practical workflows for non-technical teams

• Organized and proactive: you track commitments, follow through, and keep customers moving

• Bonus: experience with AI workflows/agent concepts and how to drive responsible adoption

• Adoption readiness at go-live: customers feel confident operating day-to-day

• Early adoption indicators: strong usage of key workflows in first 30–60 days

• Training effectiveness: fewer “how do we…” issues post-launch, higher self-sufficiency

• Customer satisfaction: enablement CSAT / feedback from stakeholders

• Content impact: enablement assets reused and reducing repeat questions

• Not the owner of the implementation timeline or program plan (that’s the Implementation Architect)

• Not an integrations build role (you can speak to concepts, but don’t own data connections)

• Not a passive trainer—you coach, reinforce, and drive behavior change