Employer Branding Manager

Reposted 27 Days Ago
Be an Early Applicant
3 Locations
In-Office or Remote
Mid level
AdTech • Artificial Intelligence • Digital Media • Machine Learning • Marketing Tech • Analytics • Consulting
Helping brands grow smarter through AI-powered marketing, programmatic expertise, and digital innovation.
The Role
Lead employer branding strategy across content, PR, events, social, and internal communications. Create and host culture-driven content, partner with People & Talent, support recruitment campaigns, track performance, and travel occasionally for content capture.
Summary Generated by Built In
  • Own and drive employer branding initiatives across content, PR, events, social media, and internal communications.

  • Develop and maintain a consistent employer brand voice, messaging, and storytelling across all internal and external channels.

  • Create and manage employer branding content for LinkedIn and other platforms in collaboration with the Social Media team.

  • Partner closely with the People & Culture and Talent Acquisition teams to support recruitment campaigns, hiring initiatives, and employer brand positioning.

  • Collaborate with the PR team to ensure employer branding is consistently reflected across external communications, media opportunities, and thought leadership initiatives.

  • Support and coordinate employer branding activities at industry events, conferences, career fairs, and internal company initiatives in partnership with the Marketing Operations Manager.

  • Lead and host employer brand content formats, including employee spotlights, interviews, podcasts, webinars, and video series.

  • Travel occasionally to company offices, team gatherings, and events to capture content and showcase company culture.

  • Support internal communications, including company updates, announcements, leadership communications, and culture initiatives.

  • Ensure consistency of tone of voice, messaging, and employer brand positioning across all employer-facing materials.

  • Track and report on employer branding performance metrics, providing insights and recommendations for continuous improvement.

  • 4–6 years of experience in employer branding, marketing, communications, content marketing, or a related field.

  • Strong copywriting and storytelling skills, with the ability to adapt tone and messaging for different audiences and channels.

  • Fluent English (C1–C2), both written and spoken.

  • Experience creating content for LinkedIn and other employer branding channels.

  • Strong communication and stakeholder management skills.

  • Comfortable appearing on camera and hosting video, webinar, or content-based formats.

  • Experience collaborating cross-functionally with HR, Marketing, PR, and business leaders.

  • Ability to manage multiple projects simultaneously while maintaining high quality and consistency.

  • Strong understanding of brand positioning, tone of voice, and culture-driven storytelling.

Nice-to-have
  • Experience working in fast-growing, international, remote-first, or tech-driven organizations.

  • Experience developing and executing employer branding campaigns.

  • Experience with internal communications initiatives.

  • Basic understanding of PR, media relations, and brand positioning.

  • Experience with video production, including content planning, briefing, filming, or hosting.

  • Willingness to travel occasionally for content creation, team gatherings, and industry events.

  • Familiarity with project management and collaboration tools such as Asana, Google Workspace, or similar platforms.

  • Experience using AI tools such as ChatGPT, Claude, Gemini, Midjourney, or similar solutions to support content creation and productivity.

Skills Required

  • 4-6 years of experience in employer branding, marketing, communications, content marketing, or related field.
  • Strong copywriting and storytelling skills, adaptable tone and messaging for varied audiences.
  • Fluent English (C1-C2), written and spoken.
  • Experience creating content for LinkedIn and other employer branding channels.
  • Strong communication and stakeholder management skills.
  • Comfortable appearing on camera and hosting video, webinar, or content-based formats.
  • Experience collaborating cross-functionally with HR, Marketing, PR, and business leaders.
  • Ability to manage multiple projects simultaneously while maintaining high quality and consistency.
  • Strong understanding of brand positioning, tone of voice, and culture-driven storytelling.
  • Willingness to travel occasionally to company offices, team gatherings, and events to capture content.
  • Experience working in fast-growing, international, remote-first, or tech-driven organizations.
  • Experience developing and executing employer branding campaigns.
  • Experience with internal communications initiatives.
  • Basic understanding of PR, media relations, and brand positioning.
  • Experience with video production, including content planning, briefing, filming, or hosting.
  • Familiarity with project management and collaboration tools such as Asana, Google Workspace, or similar platforms.
  • Experience using AI tools such as ChatGPT, Claude, Gemini, Midjourney, or similar solutions to support content creation and productivity.

AI Digital Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AI Digital and has not been reviewed or approved by AI Digital.

  • Healthcare Strength — Benefits materials describe comprehensive health coverage options, including global health insurance and dental/vision plans, with life and disability insurance noted as part of the package. Feedback suggests these offerings contribute to a perception of strong core healthcare and protection benefits.
  • Leave & Time Off Breadth — Information highlights unlimited PTO, paid holidays and sick leave, and fully paid parental leave of 12 weeks in certain locations. Country-specific listings, such as in Serbia, indicate defined vacation and sick-day policies that reinforce generous time-off structures.
  • Retirement Support — A 401(k) plan is listed among financial benefits for eligible employees. This is presented alongside performance-based bonuses and stipends, suggesting attention to long-term financial wellbeing.

AI Digital Insights

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The Company
HQ: Miami, Florida
750 Employees
Year Founded: 2018

What We Do

AI Digital is a leading end-to-end programmatic consultant and innovation partner, powered by AI and open garden framework. Founded in 2018, our global team of over 400specialists connects clients to audiences through a unique blend of human expertise and advanced technology — empowering brands and agencies with unbiased, AI-enhanced media solutions. We partner with all major advertising platforms to deliver measurable results that align with your business objectives and brand KPIs.

Why Work With Us

At AI Digital, we're a passionate and innovative global team fueled by a shared culture of collaboration and expertise. Our team members are true specialists in their fields, constantly pushing the boundaries of what's possible in programmatic media. We believe in the power of collective thinking and the strength that comes from diverse perspective

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