Job Description
Agilent encourages and supports discoveries that advance the quality of life. We provide life science, diagnostic, and applied market laboratories worldwide with instruments, services, consumables, applications, and expertise. Agilent enables customers to gain the answers and insights they seek -- so they can do what they do best: improve the world around us. .
The EMEA (Europe Middle-East and Africa) Marketing Communication Specialist is responsible for the design and execution of marketing campaigns for Agilent-s Portfolio.
Key Responsibilities
Designs multi-tactic campaigns to achieve program objectives defined by the Marketing Program Manager and documents planning, timing and results for the campaigns
- Responsible for choosing tactic mix, identifying customer target groups and setting communications strategy. Supports the Marketing Program team in the development of the program brief, associated business case and multi-campaign program calendar.
- Works closely with global product line marketing teams to inject regional EMEA requirements into global campaign design.
- Works closely with the EMEA Marketing Program Manager (MPM) to adapt global campaigns for execution in the EMEA region.
- Owns the development of graphical layout (collaterals, booth, banners etc.) for regional campaigns in close collaboration with the WW Marcom organization and Agilent Creative Services team.
- Adheres to Agilent brand and messaging standards - ensures brand compliance when working with 3rd parties.
- Owns and maintains campaign setup in Customer Relation Management system.
- Works closely with Marketing automation team on the deployment of EMEA e-pushes and the design of advanced nurture campaigns.
- Collaborate with the different Country Event Support Teams and Agilent partners on campaign execution.
- Analyzes campaign performance in order to optimize tactic mix and increase return on marketing investment. Compiles reports to review campaign performance.
- Responsible for allocation and tracking of EMEA campaign budgets in close alignment with MPM
- Reports into the EMEA Marketing Communications Manager
Qualifications
- Extensive Marcom expertise, including proven digital marketing expertise
- Cross-discipline Marcom skills with proven proficiency in implementing a wide mix of tactics including Demand Generation, e-pushes, social media, customer events both face-to-face and digital, advertising.
- Proven project management experience with both internal team members and external partners
- Demonstrated ability to work in a multi-country / multi-channel environment across Europe, Middle East and Africa
- Knowledge of graphical software and html editors (Adobe Photoshop, Dreamweaver, InDesign, Illustrator) is an advantage
- Experience in technology-oriented B2B environment, experience in the analytical markets desirable
- Strong written and oral communication skills in English and preferably another major European language
See what it's like to work at Agilent Technologies and what we offer you:
At Agilent, we value a passion for science, a focus on results and a dedication to a greater good. Drive, talent and experiences can vary from individual to individual, but together we have a common thread we call One Agilent.
Learn more about Diversity and Inclusion here: https://careers.agilent.com/diversity-inclusion/.
Agilent offers core global benefits to all staff - but in addition to these, the UK business offers:
- Agilent Result Bonus
- Stock Purchase Plan
- Life Insurance
- Pension
- Healthcare
- Employee Assistance Program
- Holiday
- Company activities
Interested? We are looking forward to receiving your application online.
Additional Details
This job has a full time weekly schedule.
Our pay ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. During the hiring process, a recruiter can share more about the specific pay range for a preferred location. Pay and benefit information by country are available at: https://careers.agilent.com/locations
Agilent Technologies Inc. is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other protected categories under all applicable laws.
Travel Required35% of the Time
ShiftDay
DurationNo End Date
Job FunctionMarketing
Top Skills
What We Do
Analytical scientists and clinical researchers worldwide rely on Agilent to help fulfill their most complex laboratory demands. Our instruments, software, services and consumables address the full range of scientific and laboratory management needs—so our customers can do what they do best: improve the world around us.
Whether a laboratory is engaged in environmental testing, academic research, medical diagnostics, pharmaceuticals, petrochemicals or food testing, Agilent provides laboratory solutions to meet their full spectrum of needs. We work closely with customers to help address global trends that impact human health and the environment, and to anticipate future scientific needs. Our solutions improve the efficiency of the entire laboratory, from sample prep to data interpretation and management.
Customers trust Agilent for solutions that enable insights...for a better world.
