EMEA Global Demand Marketing Director

Posted 7 Days Ago
Be an Early Applicant
4 Locations
In-Office
Expert/Leader
Hardware • Information Technology • Other • Software • Analytics
The Role
Lead EMEA demand generation for a global enterprise software business, driving pipeline growth through AI-enabled campaigns, predictive account scoring, personalized content, and digital automation. Build and coach regional marketing teams, partner with Sales and RevOps, manage budgets and compliance, and optimize full-funnel performance. The role requires extensive B2B SaaS demand-generation leadership, marketing technology expertise, cross-cultural communication, and stakeholder alignment across a global organization.
Summary Generated by Built In

Lead Regional Growth as our Next EMEA Global Demand Marketing Director!

Architect the regional demand engine for a global technology leader and drive high-impact pipeline generation across the EMEA region. In this strategic leadership role, you will unite global vision with regional execution, using modern AI-driven strategies and digital automation to power scalable revenue growth across Architecture, Engineering, Construction, and Operations.

About Us:

Trimble is an industrial technology company transforming the way the world works by delivering solutions that enable our customers to thrive. We create technologies that connect the digital and physical worlds, helping our customers increase productivity, quality, safety, and sustainability. From purpose-built products to enterprise-level solutions, our technology empowers professionals in construction, geospatial, government, transportation, and more.

AECO: Trimble is empowering stakeholders through planning, design, construction and the entire asset lifecycle. The company’s innovative and connected ecosystem of solutions improves coordination and collaboration between teams, phases and processes. Automating work and transforming workflows, Trimble is enabling teams to deliver with confidence at every turn.

What Makes This Role Great:

In this role, you will be the chief architect of EMEA revenue expansion, directly influencing regional market penetration while transforming traditional marketing into an AI-driven, highly efficient pipeline growth engine.

Key Exciting Responsibilities:

  • Architect and execute the EMEA demand generation strategy to drive predictable pipeline growth across enterprise software markets

  • Integrate cutting-edge AI workflows, predictive account scoring, and hyper-personalized content into daily campaign execution

  • Inspire, coach, and scale a high-performing team of regional marketing leaders built for continuous innovation

  • Partner seamlessly with Sales and RevOps leadership to establish seamless lead-to-opportunity management and maximize ROI

  • Manage regional demand budgets, compliance, and full-funnel performance metrics using advanced predictive analytics

Essential Skills & Experience:

  • You bring 10+ years of progressive B2B demand generation or revenue marketing leadership within complex SaaS or enterprise software environments

  • You offer 5+ years of direct experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA

  • You demonstrate proven expertise applying AI technologies across campaign lifecycle management, personalization, and pipeline velocity

  • You possess deep technical command of modern marketing stacks including Salesforce, 6Sense, and predictive analytics platforms

  • You have a track record of effective cross-cultural communication and senior stakeholder alignment across a global matrix organization

Bonus Points For:

  • Experience localizing Account-Based Experience (ABX) frameworks across diverse sub-regions in Europe

  • Advanced knowledge of regional data privacy frameworks such as GDPR

Logistics:

Location: Newcastle, Leeds, or London, UK - Four days in office

Travel Requirement: 15%

Why You'll Love Working With Us:

At Trimble, we're not just a company that "does good"—we are a team dedicated to making a tangible, positive Real-World Impact. We build innovative solutions designed to solve the world's most critical challenges. From construction sites to transportation hubs, our work tangibly improves how people live, build, move, and grow.

You'll work on projects that truly matter: Our purpose-driven culture means you'll be helping to build and deliver solutions that make work faster, safer, and more sustainable for millions of people worldwide. Our impact is tangible, from connected machines that save fuel to data-driven insights that reduce waste.

Collaborate with like-minded people: Our strong internal culture is a "hidden gem." You will work with a collaborative, supportive team that shares your purpose and fosters a genuine sense of belonging. We're a company of "visionary pragmatists" who think boldly and build things that work.

Be an owner: Trimble thrives on individuals who take initiative and embrace ownership. You'll find an entrepreneurial spirit where success is often "self-authored," empowering proactive "doers."

Demand Generation, Revenue Marketing, AECO, SaaS Marketing, EMEA Marketing Director, ABX, Marketing Operations, Pipeline Growth, AI Marketing, Construction Tech

How to Apply: Please submit an online application for this position by clicking on the ‘Apply Now’ button located in this posting.

Join a Values-Driven Team: Belong, Grow, Innovate. 

At Trimble, our core values of Belong, Grow, and Innovate aren't just words—they're the foundation of our culture. We foster an environment where you are seen, heard, and valued (Belong); where you have an opportunity to build a career and drive our collective growth (Grow); and where your innovative ideas shape the future (Innovate). We believe in empowering local teams to create impactful strategies, ensuring our global vision resonates with every individual. Become part of a team where your contributions truly matter. 

Candidate Privacy Notices by Country

If you need assistance or would like to request an accommodation in connection with the application process, please contact [email protected].

Skills Required

  • 10+ years of progressive B2B demand generation or revenue marketing leadership experience
  • Experience in complex SaaS or enterprise software environments
  • 5+ years of experience hiring, coaching, and inspiring cross-functional or cross-regional marketing teams across EMEA
  • Proven expertise applying AI technologies across campaign lifecycle management, personalization, and pipeline velocity
  • Deep technical command of Salesforce, 6Sense, and predictive analytics platforms
  • Track record of effective cross-cultural communication and senior stakeholder alignment in a global matrix organization
  • Experience localizing Account-Based Experience frameworks across diverse European sub-regions
  • Advanced knowledge of regional data privacy frameworks such as GDPR

Trimble Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Trimble and has not been reviewed or approved by Trimble.

  • Equity Value & Accessibility An employee stock purchase plan with a discount and lookback, plus RSUs in some roles, makes equity participation accessible. The ESPP is often highlighted as a standout part of the package.
  • Parental & Family Support Paid parental leave in the U.S. is characterized as solid and well-regarded. This support is repeatedly positioned as a strength within the broader benefits offering.
  • Leave & Time Off Breadth PTO is described as generous, with some groups using flexible or unlimited models. Paid holidays and flexible time-off approaches contribute meaningfully to work-life support.

Trimble Insights

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The Company
HQ: Westminster, CO
10,001 Employees

What We Do

Trimble is transforming the way the world works by delivering products and services that connect the physical and digital worlds. Core technologies in positioning, modeling, connectivity and data analytics enable customers to improve productivity, quality, safety and sustainability. From purpose built products to enterprise lifecycle solutions, Trimble software, hardware and services are transforming industries such as agriculture, construction, geospatial and transportation. For more information about Trimble (NASDAQ:TRMB), visit: www.trimble.com. Trimble products are used in over 141 countries around the world. Employees in more than 30 countries, coupled with a highly capable network of dealers and distribution partners serve and support customers worldwide. As the market leader in most of our businesses, we offer a compelling value proposition to our customers based on productivity, return on investment and environmental stewardship. Come position yourself with an innovative industry leader and position yourself for success.

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