Marketing Specialist
An exciting opportunity to join a fast-moving, dynamic, and creative marketing team. The Marketing Associate/Manager for Retail EMEA is responsible for the strategic B2B marketing plan development and execution for the different countries while ensuring alignment with the company’s overall GTM strategy and messaging.
The job requires regular communication with EMEA and corporate marketing team members, and good campaign and lead generation management skills.
Skills to drive events and campaigns for EMEA countries/regions are needed too.
The Marketing Associate/Manager will also be part of marketing projects at the EMEA and international level.
Responsible for regional (UK & Ireland, Nordics, DACH, South, MENA) strategic marketing plan development including budgeting and plan execution
Managing B2B marketing programs with a strong focus on lead generation: campaigns, events, customer marketing initiatives, Webinars, Executive engagement
Coordinating with business development, alliances, and sales teams in the different countries/territories
Lead, develop, and manage events (in person and/or online) to ensure delivery is professional, timely and cost-effective
Manage localization of campaigns in alignment with the Campaign Program Manager’s and Product Marketing
Liaising with sales teams to arrange customer references, press releases, customer speeches
Collaboration with Partners to develop co-marketing campaigns/events
Oversee localization of local websites
Managing marketing-related vendors
Marketing research and segmentation
ROI analysis for marketing activities and budget tracking
Our Values
If you want to know the heart of a company, take a look at their values. Ours unite us. They are what drive our success – and the success of our customers. Does your heart beat like ours? Find out here: Core Values
Diversity, Inclusion, Value & Equity (DIVE) is our strategy for fostering an inclusive environment we can be proud of. Check out Blue Yonder's inaugural Diversity Report which outlines our commitment to change, and our video celebrating the differences in all of us in the words of some of our associates from around the world.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
What We Do
Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment. Our intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfill customer demand. With Blue Yonder, you can make more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences. Blue Yonder - Fulfill your Potential
Blue Yonder’s tagline “Fulfill Your Potential” reflects the company’s mission to empower every organization and person on the planet to fulfill their potential. Each day, our global teams of associates and business partners work together to accelerate global economic growth, increase sustainability and prosperity with a Sonoran Spirit.
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