The Email Marketing Automation and Campaign Specialist is responsible for creating and executing campaigns within a marketing automation platform. The associate will drive the strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates. This includes leading the marketing automation strategy, implementation and analysis of lead generation campaigns utilizing the MAP, CRM, and other tools.
- Develop, test, and execute email marketing campaigns to acquire, convert, and retain prospects/customers and generate revenue.
- Manage various email campaigns, including the template designs, calls-to-action, subject lines, and content used in email sends.
- Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
- Develop lead nurturing and lead scoring programs.
- Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance.
- Build testing frameworks for continuous optimization of engagement and conversion rates.
- Manage email deliverability, database hygiene, and compliance with opt-in laws and regulations (both Canada and US).
- Manage enhancements and integrations between MAP, CMS and CRM.
- Manage list acquisition and import: extracting data and compiling list pulls using a combination of tools including Eloqua, Salesforce.com, Excel, and Google Sheets.
- Coordinate and institutionalize a closed-loop lead generation process that provides business-relevant information from “campaign to close.”
Top Skills
What We Do
Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.
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