We are looking for an Email Marketing Specialist who will work cross-functionally in the execution of email programs that support prospect monetization, customer lifecycle and engagement, and ad-hoc campaigns. You will apply a critical lens when it comes to project management and interdependencies. You you will work closely with Marketing teams such as Marketing Automation, Brand, Webinar and Inbound Marketing. This role is open to applicants located in Vancouver or Toronto. In this role, you will report to the Manager, Email Marketing.
WHAT YOU’LL DO:
- Support the management of the global quarterly Email Marketing Calendar alongside Email Marketing team by collecting requests, identifying overlap in audiences, and resolving them with stakeholders
- Develop and nurture relationships with stakeholders across the organisation to support in the email marketing processes (requests & task management, workback schedules and dependencies), proactively identify and mitigate risks to the execution of email campaigns
- Project manage engagement and ad hoc campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends)
- Support digital marketing initiatives focused on customer activation lifecycle stages with the objective to increase product adoption and improve retention, including our Social Media Bootcamp classes and customer newsletters.
- Support execution of A/B tests/experiments including, but not limited to, conversion optimization, customer retention, product adoption, and executing on the optimization roadmap; and provide actionable insights for email and customer lifecycle performance optimization
- Monitor IP/deliverability and email program performance on a weekly basis
- Report on email and lifecycle marketing programs performance for both owned programs and stakeholder programs on a monthly basis, sharing performance and insights
- Other related duties as assigned
WHAT YOU’LL NEED:
- Some years of experience in email marketing, lifecycle marketing, or marketing automation
- Extreme attention to detail to ensure all marketing assets are well-built and well-tested
- Experience multi-tasking in a fast-paced and dynamic work environment
- Proficiency in email marketing tools including Marketo and/or Salesforce (or other similar software)
- Experience working with tools such as Litmus and Wrike is preferred
- Strong analytical skills, a data-driven approach, and vast knowledge of email best practices, including strategy, segmentation, optimized messaging, personalization, and deliverability
- Experience with data-driven campaigns using UTMs, A/B testing, and measuring lifts (test over control) is a plus.
- Optional: Proficient in HTML & CSS and mobile/responsive email design and development
- Commitment to Results: consistently achieves results, demonstrating high performance, and challenging self and others to deliver results
- Creativity and Innovation: seeks new and better ways of doing things, generates original and imaginative ideas, products, or solutions
- Customer Focus: demonstrates a desire to proactively help and serve internal/external customers meet their needs
- Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
- Process/Project Management: skilled at figuring out and managing the processes and timelines necessary to get work accomplished
- Self Development: is personally committed to, and actively works to continuously improve
WHO YOU ARE:
- Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
- Curious. You are always learning and seeking ways to make things better.
- Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
- Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.
In all we do, our six guiding principles light the way:
Step Up: Dare to go beyond the expected to achieve greatness. #StepUp
One Team: Make Hootsuite a place we soar together by respecting each other's individuality, building trust, and showing up for the team. #OneTeam #FreeToBeMe
Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed
Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile
Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses
Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies
Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
Canada Pay Range For This Role
$64,600—$90,400 CAD
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What We Do
Hootsuite has been on the pulse of how people use social media for over a decade. As the global leader and world’s first social media management platform, we put social to work in every corner of every organization, from the smallest business to the largest enterprise. We are committed to helping customers harness the power of social media to ignite their brand and business. How? Over time, we’ve adapted our software to help businesses reach their customers more efficiently across multiple platforms, improve their customer service and gain deeper analytics and consumer insights. Through our deep expertise in social media management, social insights, employee advocacy, and social customer care, we empower organizations to strategically grow their brands, businesses, and customer relationships – while guiding them through the wild world of social media. Put simply, we help our customers with: Social media marketing: Create, schedule, publish, and manage content and ad campaigns across social networks from a single dashboard. We help maximize the impact of social marketing by providing real-time insights, so customers can focus on other areas of their business. Social care: By combining the power of conversational AI with the human touch of our customers’ team(s), our customer messaging platform delivers exceptional customer experiences at scale. Social customer care: We help our customers meet their customers where they are at. Using Hootsuite, businesses can view and manage all of their customer conversations in one dashboard, providing service that’s seamless and personal.
Why Work With Us
As the creators of social media management, Hootsuite has been on the pulse of this dynamic and ever-changing space since our inception. Working at Hootsuite means being at the forefront of social innovation, tapping into courageous creativity to guide customers through the wild world of social, and helping to define what it means to ‘be social.’
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