Email Marketing Specialist

Aviso:

At Aviso, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso has to offer at www.aviso.ca.

The Opportunity:

We are looking for a talented Email Marketing Specialist to take the lead with our email marketing strategies. This role will be responsible for running end‑to‑end email marketing campaigns using Adobe Journey Optimizer (AJO), including email, SMS, and web and mobile push notifications. 

If you are passionate about lifecycle marketing, customer journeys, and delivering high‑quality digital communications with excellence, we’d love to meet you. As an Email Marketing Specialist, your role is to reach and engage customers through personalized, data‑driven campaigns and operational communications. 

Reporting to the Director, Marketing Technology, this collaborative individual will be responsible for leading all external email marketing tactics in support of our digital wealth business, leveraging Adobe Experience Platform and Adobe Journey Optimizer capabilities.

Who you are:

• Service – You put your clients’ needs first. You advocate service excellence, and work to deliver client-centric solutions, and proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization

What your day looks like:

Working closely with the individuals across Marketing, you will be responsible for:

Contact Strategy

• Strategically contact contact consumers, reaching out to specific subsets based on our targeted audience parameters
• Identify email best practices and email calendars based on effective campaign timing.  
• Design contact methods that not only target the appropriate consumers but also develop and refine audience segments optimized for business and customer objectives

Campaign & Journey Creation

• Build, configure, and deploy digital campaigns and journeys in Adobe Journey Optimizer, overseeing all aspects from design through technical setup
• Ensure campaigns are aligned with the company’s overall strategy, branding, and marketing and business objectives.  
• Ensure campaigns are accessible and functional on both desktop and mobile devices

Campaign & Journey Management

• Own the day-to-day execution and maintenance of live journeys and campaigns in AJO
• Throughout the course of an email marketing campaign, this individual will manage email lists for the campaigns and create an ongoing schedule of content.  
• Identify and address technical issues in conjunction with the Email Marketing Service provider.  
• Monitor email performance and make required adjustments to maximize performance 

Data Management

• After each email marketing campaign, analyze data to identify opportunities for future improvement
• Baseline campaign performance against other business units and industry norms
• Optimize our data management process, including the ingestion of data into the ESP from our core data systems
• Determine the optimal manner of managing bespoke requests, in conjunction with our advanced analytics team
• Apply data and insights to continuously improve targeting, personalization, and journey effectiveness

Your experience and skills:

Success in this role will be determined by the candidate’s ability to successfully manage requests and deliver email marketing communications with excellence. It requires an individual that pays close attention to the details that help deliver results. The ideal candidate would join the organization with knowledge and skills as outlined below:

Background:

• 2+ years in an email marketing role, including experience building & deploying email campaigns
• A minimum of 5 years working with Marketing teams to deliver digital campaigns
• Experience with Adobe Journey Optimizer (or similar journey orchestration platforms)
• Experience working with Adobe Experience Platform or customer data platforms (CDPs), including audience and profile concepts
• Experience performing quality assurance checks on both the build and deployment of email marketing campaigns with a keen attention to detail
• Team player with organization and people experience, including setting priorities and problem-solving, preferably in financial services
• University degree or college diploma. Experience in lieu of degree is acceptable

Personal Attributes & Soft Skills:

• Strong verbal and written communication skills
• Strong teamwork, communication and interpersonal skills
• Experience working with external media agencies
• Leadership and interpersonal skills at all organizational levels, strong communication and presentation skills
• The ability to clearly explain and demonstrate the value of marketing technologies
• Experience in simplifying technical complexities for a non-technical audience
• Demonstrated experience with managing large complex projects involving multiple stakeholders from beginning to end
• The ability to work under deadline pressure and ability to manage multi-faceted initiatives
• Ability to work in a fast paced and multi-disciplinary environment
• Team-orientated, collaborative and excellent interpersonal skills
• Strong analytical skills to measure success and inform future initiatives
• Ability to manage multiple projects effectively

Technical Skills:

• Proficiency with an Email Marketing platform is a must-have
• Experience with front-end coding languages such as HTML, CSS, JavaScript etc.
• Experience designing and executing cross channel journeys (email, SMS, push)
• Knowledge of email measurement and data management
• Experience implementing and/or managing email marketing platforms
• Understanding of CASL, PIPEDA and other regulatory requirements
• Experience with digital analytics and other digital marketing tools would be advantageous

Why Aviso?

At Aviso, you will find a dynamic and inclusive culture that rewards innovation and celebrates success.
Here are a few things that set us apart:

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learning & development and an education assistance program
• Regular social events to foster teamwork

Your Information

By submitting your application, you consent to the collection, use, and disclosure of your provided personal information for the purposes of assessing your qualifications and suitability for employment with Aviso. Your information will be handled in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation. Your data may be shared with authorized personnel involved in the recruitment process and retained only as long as necessary to fulfill these purposes or as required by law.

Further information is available on the Privacy link on our Career Page – Privacy Policies

Equal Employment Opportunity

Aviso welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:

Aviso is a leading wealth management and investment services provider for the Canadian financial industry, with approximately $145 billion in total assets under administration and management, and over 1,000 employees. We’re building a comprehensive, technology-enabled, client-centric wealth services ecosystem. Our clients include our partners, advisors, and investors. We’re a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our partners depend on Aviso for specific solutions that give them a competitive edge in a rapidly evolving, highly competitive industry. Our investment dealer and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager, NEI Investments, specializes in investing responsibly. Our online brokerage, Qtrade Direct Investing®, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios®, serves investors who prefer a hands-off approach. Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms. We have offices in Toronto, Vancouver, Montreal, and Winnipeg. Aviso is backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. We’re proud to power businesses that empower investors.

A career with Aviso means being part of a group of talented, energetic professionals who live their values every day, and belonging to an organization dedicated to your success and career development. If you’re looking for interesting and challenging work, at a company committed to its people, apply to join our team.

Salary

This position is posted with an expected salary range of $83,000 - $100,000 CAD annually. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.