The Role
Manage end-to-end email marketing campaigns, including content creation, newsletter development, template design, personalization, proofreading, and client communication. Analyze campaign performance, sales revenue, and consumer behavior to recommend improvements. Ensure mobile responsiveness, compliance with industry best practices, and accurate campaign execution while using marketing automation, HTML, SEO/SEM, analytics, and database tools.
Summary Generated by Built In
We are looking for a creative and analytical Email Marketing Specialist to join our marketing team.
The Email Marketing Specialist’s responsibilities will include managing all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy.
You should also be able to promptly resolve any issues that may arise before and during the implementation of campaigns.
Our ideal candidate is proficient in email marketing tools, has a strong understanding of consumer behavior, and an ability to analyze data to improve the effectiveness of these campaigns.
Responsibilities
- Design and implement direct email marketing campaigns
- Proofread emails for clarity, grammar, and spelling
- Ensure mobile-friendly email templates
- Write newsletters including all company updates
- Upgrade email templates using graphics, personalization and advanced features
- Ensure prompt and accurate communication with clients via email to minimize unsubscribes
- Analyze campaign performance and suggest improvements
- Report on sales revenue generated from email marketing efforts
- Ensure emails follow industry policies and best practices
Qualifications
- Proven work experience as an Email Marketing Specialist or similar role
- Hands-on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- An ability to work under tight deadlines
- BSc degree in Marketing or relevant field
Benefits
- 401(k)
- Health insurance
- Dental insurance
- Retirement plan
- Paid time off
- Professional development opportunities
Skills Required
- Proven work experience as an Email Marketing Specialist or in a similar role
- Hands-on experience with HTML and content management systems
- Proficiency in marketing automation technology
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Strong project management skills
- Ability to work under tight deadlines
- Bachelor of Science degree in Marketing or a relevant field
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The Company
