As an Email Retention Marketing Specialist, you will be the driving force behind our customer retention and lifecycle strategies. In this role, you’ll own the end-to-end execution of high-impact email and SMS campaigns, crafting personalized customer journeys that build lasting brand loyalty and boost Customer Lifetime Value (LTV).
We’re looking for a data-driven strategist and creative builder who thrives on testing, optimizing, and scaling lifecycle programs across multiple channels- including email, SMS, direct mail, and loyalty initiatives. Working closely with our Site Experience, Creative and Brand teams, you will turn data insights into innovative customer experiences while ensuring flawless execution, QA, and regulatory compliance. If you are passionate about audience segmentation, cross-channel experimentation, and turning one-time buyers into lifelong brand advocates, we’d love to have you on the team.
Our ideal candidate will embody the following:
Detail-oriented, highly organized, and strong at managing multiple priorities at once
Curious, flexible, and open to change, with a test-and-learn mindset
Customer-obsessed with a strong ability to understand what motivates customers and how to improve their experience
Passionate about the beauty industry and excited by trends, products, and consumer behavior
What does success look like in this role:
Lifecycle journeys are shipped accurately, on time, and continuously improving
Testing is consistent, well-documented, and drives measurable performance gains
Reporting is reliable and insights lead to clear actions and better customer experiences
Cross-channel journeys feel cohesive and intentional across email, SMS, loyalty, subscriptions, and direct mail
Campaign-based sends and vendor initiatives are executed smoothly, with clear documentation, clean QA, and dependable follow-through
Duties and Responsibilities
Own the end-to-end process of building and deploying promotional and automated email/SMS campaigns. You'll be
responsible for targeting, A/B testing, and ensuring flawless execution from concept to deployment.
Strategically develop, manage, and optimize key customer journeys (e.g., welcome, post-purchase, re-engagement,
loyalty). You'll identify opportunities to enhance personalization and segmentation to improve customer lifetime value (LTV).
Support the management and execution of retention initiatives across multiple lifecycle channels beyond email.
Collaborate with the team on direct mail, subscriptions, loyalty, SMS, and other emerging platforms.
Assist in testing, launching, and optimizing new programs that enhance the customer experience.
Ensure campaigns across channels feel cohesive and connected within the overall lifecycle strategy.
Actively monitor and analyze campaign performance metrics (open rates, CTR, conversion rates, LTV). You will use these insights to propose and implement a robust testing roadmap to continuously improve campaign effectiveness and retention.
Partner with the Brand and Creative teams to develop fresh and innovative campaign ideas. You'll stay on top of industry trends and best practices, bringing new strategies for engagement-focused campaigns to the table.
Oversee the QA process to ensure all campaigns are error-free and aligned with brand standards. You will also maintain a deep understanding of email compliance regulations to ensure our program is always compliant.
Other duties as assigned by organizational leadership
Campaign Strategy & Execution
Lifecycle Journey Management
Cross-Channel Platform Management
Data Analysis & Optimization
Collaboration & Ideation
Quality Assurance (QA) & Compliance
Qualifications
Bachelor’s degree required
4+ years of experience in retention/lifecycle/CRM marketing, ideally in a fast-paced e-commerce or DTC environment
Experience supporting or managing lifecycle journeys/flows (welcome, post-purchase, replenishment, winback, abandonment, etc.)
Familiarity with subscription and/or loyalty programs preferred
Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar)
Strong understanding of marketing fundamentals related to analysis, testing, optimization, and performance measurement
Strong project management skills and comfort working cross-functionally
Benefits
Medical, Dental, Vision, Life Insurance
401k plan
Additional Opt-In Insurances
Vacation + Sick Time Pay
L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!
Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)
Action Oriented
Situational Adaptability
Drives Results
Skills Required
- Bachelor's degree
- 4+ years retention/lifecycle/CRM marketing experience
- Experience supporting or managing lifecycle journeys/flows (welcome, post-purchase, winback, abandonment, replenishment)
- Experience with ESP/SMS platforms such as Klaviyo, Braze, Exponea (or similar)
- Strong understanding of marketing fundamentals: analysis, testing, optimization, performance measurement
- Strong project management skills and ability to work cross-functionally
- Experience in fast-paced e-commerce or DTC environment
- Familiarity with subscription and/or loyalty programs
What We Do
Integra Beauty is a brand incubator that establishes and cultivates vibrant, original brands in-house, with a focus on the fashion, beauty, and lifestyle sectors. By leveraging groundbreaking original development, collaboration, and acquisitions, the company operates at the forefront of emerging e-commerce and retail trends. They develop their own digital platforms and promote products across online, mobile, social, and retail markets to disrupt the status quo.
