Email Marketing Specialist - Singapore

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.

Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.

To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram, X, Facebook, LinkedIn, and YouTube

Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.

• Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.

• Define the next-gen paradigm for human-AI interaction.

• Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.

• Work with passionate teammates who value innovation, collaboration, and customer success.

• Grow your career in a culture that champions continuous learning and fast career development.

• Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.

• Manage end-to-end email marketing campaigns for a portfolio of our DTC brands, including daily promotions, new product launches, and major seasonal events (e.g., Black Friday). This includes planning, content coordination, production, deployment, and analysis.

• Design, build, and continuously optimize sophisticated automated marketing flows, such as welcome series, cart abandonment, post-purchase follow-ups, re-engagement campaigns, and loyalty programs to enhance customer LTV.

• Develop and implement advanced customer segmentation strategies based on user data (behavioral, demographic, transactional) to deliver highly personalized and relevant content.

• Establish and run a scientific A/B testing program to systematically test and optimize key variables, including subject lines, copy, CTAs, send times, and landing pages, to continuously improve performance metrics.

• Monitor and analyze key email marketing KPIs (Open Rate, CTR, Conversion Rate, Revenue per Email, etc.), generating regular performance reports and translating data into actionable insights for strategic adjustments.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• 1-3 years of hands-on experience in Email Marketing or Lifecycle Marketing, preferably within the DTC e-commerce industry.

• Proficiency in at least one major Email Service Provider (ESP) such as Klaviyo, Mailchimp, Braze, etc. Hands-on experience with Klaviyo is a strong plus.

• Excellent analytical skills and a data-driven mindset, with the ability to find insights in data and use them to drive strategy. Experience with Google Analytics or similar tools is required.

• Strong organizational and project management skills, with a proven ability to manage multiple complex projects and deadlines simultaneously.

• Basic knowledge of HTML/CSS for email template customization.

• Experience with other lifecycle channels such as SMS or Push Notifications.

• Familiarity with the Shopify ecosystem.

Disclaimer: Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.