About The Role
The Email Marketing Specialist supports the hands-on execution and optimization of marketing automation and customer communications within Salesforce Marketing Cloud (SFMC). This role builds and maintains email campaigns, customer journeys, and audience segments that support Perry Homes’ buyers throughout their journey, working under the direction of the Sr. Manager, Digital Marketing.
What You’ll Do
- Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).
- Design and maintain automated lifecycle and nurture programs.
- Support personalized, dynamic email content using SFMC’s tools and dynamic content blocks. AMPscript knowledge a plus.
- Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic.
- Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys.
- Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise.
- Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution).
- Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations.
Requirements
What We’re Looking For
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- Bachelor’s degree in marketing, communications, information systems, or related field preferred.
- 2-4 years of hands-on experience in Salesforce, including both Sales Cloud and Marketing Cloud.
- Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues.
- Experience in creating and building emails, journeys, automations, and data extensions.
- Familiarity with HTML/CSS for editing and troubleshooting email templates.
- Knowledge of AMPscript and SQL is a plus.
- Experience working with cross-functional teams (Marketing, Sales, Legal, IT).
- Highly organized, detail-oriented, and comfortable managing multiple campaigns and workflows simultaneously.
- Strong analytical skills and experience with marketing data and reporting tools.
- Excellent communication skills with proven ability to collaborate across departments.
Benefits
Why You Will Love Working Here
- Competitive compensation and benefits package:
- Medical, dental, vision coverage
- Financial Planning
- Time Off & Life Balance
- Family & Lifestyle
- Opportunities for growth and development
- Culture that is collaborative, inclusive, fast-paced, people-first
- Stable company with strong reputation in the market
Why Join Perry Homes?
At Perry Homes, we’re committed to integrity, excellence, and service—values that guide every customer interaction. Join a team where your work directly contributes to an exceptional homebuying experience and a trusted brand. We’re committed to creating an inclusive workplace where people can do their best work.
***Note to job seekers: Your resume will be reviewed as the best qualified candidates will be contacted in the event that there is potential match***
Perry Homes is an Equal Opportunity Employer
Disclaimer: Recruitment Fraud – Any communication regarding job opportunities from our organization will be initiated through official channels only, including our company email domain, @perryhomes.com and verified social media accounts. We advise candidates to exercise caution and refrain from sharing personal or sensitive information with any party claiming to represent our company outside of these channels. We do not at any early stage of recruitment process solicit personal information (e.g., passport and bank account info), financial details, or any form of payment (e.g., application fee). If you receive suspicious communications, encounter job postings that appear fraudulent, or want to confirm any employment postings, please contact [email protected].
Skills Required
- 2-4 years of hands-on experience in Salesforce including Sales Cloud and Marketing Cloud
- Experience building emails, journeys, automations, and data extensions in SFMC
- Working knowledge of Salesforce Sales Cloud data objects and data flows into Marketing Cloud
- Familiarity with HTML/CSS for editing and troubleshooting email templates
- Experience managing audience segmentation, list hygiene, and suppression logic
- Monitor deliverability, sender reputation, bounce and spam-complaint rates
- Knowledge of CAN-SPAM, CASL, and other applicable email marketing regulations
- Strong analytical skills and experience with marketing data and reporting tools
- Excellent communication skills and ability to collaborate across departments
- Bachelor's degree in marketing, communications, information systems, or related field
- Knowledge of AMPscript and SQL
- Experience working with cross-functional teams (Marketing, Sales, Legal, IT)
Perry Homes Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Perry Homes and has not been reviewed or approved by Perry Homes.
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Fair & Transparent Compensation — Pay is considered strong in revenue‑generating roles, with high earning potential in sales and solid base or guaranteed pay in some cases. Overall, pay is often characterized as fair.
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Healthcare Strength — Medical, dental, and vision coverage are provided alongside an Employee Assistance Program. Optional critical illness and accident plans add breadth to the core health offering.
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Retirement Support — A 401(k) with company match is offered. Company‑paid life, short‑term disability, and long‑term disability reinforce financial security alongside retirement savings.
Perry Homes Insights
What We Do
Perry Homes, for over 50 years, has built quality homes in desirable communities across Texas in ideal locations around Austin, Dallas, Houston and San Antonio. We offer a variety of designs for every lifestyle at unmistakable values and quality in the most desirable Texas communities. Perry Homes is dedicated to providing first-class customer service before, during and after the sale. Our continuing loyalty to our customers, combined with our distinguished reputation, creates an unrivaled demand for Perry Homes.
