Email Marketing Manager

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Hybrid

LOCATION DETAILS: Memphis, TN or Dallas, TX

TRAVEL REQUIREMENT: Travel requirements are limited, although some out-of-the-area and overnight travel may be expected. This may include attending events at various locations, visiting other Varsity Brands locations or offices for meetings or customer / vendor visits required to meet business objectives or gain business familiarity.  

HOW YOU WILL MAKE AN IMPACT 

Varsity Spirit is looking for an Email Marketing Manager to join our team in Memphis, TN or Dallas, TX.

The Email Marketing Manager will lead the overall strategy, execution, and performance analysis of B2B email and SMS campaigns for Varsity Spirit, while also supporting select DTC initiatives as needed. This role includes the creation and implementation of SFMC business units for 2 new workstreams supporting exciting growth initiatives. The Email Marketing Manager will manage, at a minimum, 5 campaign workflows to meet the unique needs of the individual apparel brands. This role will be critical in establishing insights and metrics to facilitate strategic ways to proactively improve current marketing campaigns, identify breakthrough opportunities for new email and SMS communications.

Our ideal candidate is a highly analytical, results-oriented, strategic thought leader with cross-functional communication and problem-solving skills.

WHAT YOU WILL DO 

Campaign Strategy:

• Develop and execute email marketing and SMS campaigns to engage and nurture our audience across multiple business units and brands.
• Develop campaign briefs to outline timing, audience and segmentation, A/B and multivariate testing, creative direction, copy and key messaging, and KPIs.
• Manage creation and optimization of automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.
• Collaborate with sales teams to create campaign calendars that prioritize business initiatives.
• Create engaging and persuasive email copy that resonates with the target audience.
• Create, maintain, and optimize lead forms.

Campaign Optimization:

• Partner with Marketing Technology team and key stakeholders to implement and execute Salesforce Marketing Cloud for new business units.
• Utilize dynamic content and personalization to enhance engagement.
• Implement segmentation and personalization strategies to enhance email effectiveness and drive more qualified leads.
• Conduct A/B testing and multivariate testing to optimize performance.

Performance Analysis:

• Monitor and analyze marketing performance metrics and continuously improve campaigns based on results.
• Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.
• Regularly identify trends and email marketing strategies from other leading global brands and other internal email marketers to glean insights on best practices and new innovative ideas.

QUALIFICATIONS 

KNOWLEDGE/SKILLS/ABILITIES ​

• Ability to report on campaign success and provide strategic recommendations to increase KPIs.
• Excellent copywriting skills.
• Knowledge of various marketing and analytics tools such as Marketing Cloud, Google Analytics, CRM systems (e.g., Salesforce) required.
• Well-organized and detail-oriented with the ability to coordinate and execute multiple tasks in a lean, fast-paced, results-driven environment.
• Ability to communicate cross-functionally amongst key stakeholders and drive results through collaboration.
• Creativity, passion, integrity, and energy.

EDUCATION/EXPERIENCE

• Bachelor’s degree in marketing, communications, or related field
• Minimum of 5 years of marketing or communications experience required.
• Email marketing experience required (Marketing Cloud, Klaviyo, MailChimp or other comparable ESP).
• Experience marketing to large B2B audiences preferred, but not required.
• A background in fashion, cheerleading, dance, or band preferred, but not required.
• SalesForce Email Marketer Certified a plus.

PHYSICAL REQUIREMENTS  

The physical demands that are described as required are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.   

•  This job operates in a professional office environment.  Largely a sedentary role requiring ability to operate a computer and technology on a daily basis.

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Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job.

JOIN THE BEST TEAM IN SPORT & SPIRIT

At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.

OUR VALUES

Service - We lead with heart. We champion community.

Passion - We love what we do. It fuels our purpose.

Integrity - We do what we promise. We own our actions and decisions.

Respect - We earn it by giving it. Because everyone deserves it.

Innovation - We never stop striving to be better. For ourselves and our community.

Transparency - We are committed to openness and honesty in everything we do.

OUR BENEFITS

We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!

Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.