Email Marketing Manager

Hi, We're AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay's tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000's fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
As the Email Marketing Manager, you will own and execute email marketing strategies for both prospects and customers, driving acquisition, engagement, retention, and revenue growth. Reporting to the Director of Lifecycle Marketing, you will develop, implement, and optimize data-driven email campaigns that align with business goals and customer needs.
This role requires a mix of strategic planning, hands-on execution, and adaptability-anticipating business needs, supporting sales efforts, and continuously improving nurture programs to accelerate pipeline and customer engagement. You will work cross-functionally with sales, demand generation, product marketing, customer success, and marketing operations to ensure that email is a key driver of growth and retention.
What You'll Do
Strategy & Execution

• Develop and manage the end-to-end execution of email campaigns for both prospects and customers, ensuring messaging aligns with business objectives.
• Own lead nurturing workflows, moving prospects through the funnel and accelerating conversions to support sales and demand generation efforts.
• Design and manage customer lifecycle email campaigns, including onboarding, engagement, product adoption, cross-sell/upsell, and retention initiatives.
• Anticipate and respond to evolving business needs by quickly adjusting email strategies to support new initiatives, product launches, and revenue goals.
• Maintain best-in-class email deliverability standards, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies.

Collaboration & Alignment with Sales

• Partner closely with the sales team to align email efforts with pipeline acceleration strategies, helping drive lead conversion and nurture effectiveness.
• Work with demand generation and product marketing teams to ensure that email campaigns support prospecting, lead nurturing, and sales enablement.
• Collaborate with customer success and lifecycle marketing to enhance post-sale engagement and retention strategies.
• Align with business priorities to ensure email campaigns support key revenue-driving initiatives.
• Manage and collaborate with a contractor to support email execution, with the potential to oversee additional resources in the future.

Performance & Optimizatio n

• Analyze email performance metrics (open rates, CTR, conversion rates, pipeline influence, revenue impact) and adjust strategies based on data insights.
• Conduct A/B testing on subject lines, content, CTAs, and send times to continuously improve engagement.
• Provide performance reports and insights to marketing leadership, sales, and other key stakeholders.

Compliance & Innovation

• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and maintain database hygiene.
• Stay ahead of email marketing trends, technologies, and best practices, continuously identifying opportunities for innovation and efficiency.

About You

• 3-5 years of experience in email marketing, lifecycle marketing, or demand generation, preferably in B2B or SaaS industries.
• Experience working with sales teams to align email marketing with lead generation, nurturing, and pipeline acceleration.
• Expertise in email marketing platforms (Marketo, HubSpot, Salesforce Marketing Cloud, or similar tools).
• Strong understanding of customer segmentation, personalization, and automation workflows for both prospects and customers.
• Ability to anticipate business needs and pivot email strategies to support new initiatives and revenue goals.
• Experience managing and collaborating with contractors or external resources, with potential to oversee additional team members in the future.
• Data-driven mindset with experience in analyzing email performance metrics and making strategic, actionable recommendations.
• Basic knowledge of HTML/CSS for email formatting and troubleshooting.
• Familiarity with CRM tools (Salesforce preferred) and marketing automation workflows.
• Highly organized with a strong attention to detail and the ability to manage multiple projects.
• This position is preferred to sit in Austin, Texas or Bogota, Colombia

Nice to Have

• Marketo certification or advanced HubSpot expertise.
• Experience with business intelligence tools (Tableau, Looker, or similar).
• Knowledge of multi-channel lifecycle marketing strategies (email, SMS, push notifications).

Our Story
Founded in 2005, AffiniPay's mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay's products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), and Docketwise (Immigration & Case Management Software). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay's products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.

• All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
• Have some fur babies? - We offer them insurance too!
• RELAX and enjoy your time away with our flexible paid time off policy!
• We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
• Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
• Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
• We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
• An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some "sweet" surprises for those afternoon pick-me-ups

Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.