Email Marketing Manager

Job Type:

Permanent

Build a brilliant future with Hiscox
 

Role Description:

Hiscox is looking for an experienced CRM marketer to help us lead our customer lifecycle program for our B2C customers. This role is both strategic and technical – from helping to drive the strategic roadmap for customer growth to execution of email programs within our marketing automation tool. 

In this role, you’ll guide email campaign creation from start to finish. You’ll consult with stakeholders to assess the goals, target audience and success metrics of a campaign; program touch points in Eloqua, our marketing automation platform, collaborate with copywriters and designers to produce high-quality emails; and, after launch, analyze results to help us determine campaign efficacy as well as potential optimizations and tests.

The Ideal Candidate Will Be:

• An email marketer with proven, hands-on experience in building and managing lifecycle email campaigns to drive LTV, including retention, cross-sell and loyalty.

• A champion for our consumers who can drive clear and effective communication of our value propositions

• An analytical marketer who enjoys data and can use it to help us ideate, spot trends, and draw clear narratives from complex data sets

• A team player who can work collaboratively in a matrix organization

What You’ll Do:

• Develop and manage the customer lifecycle for our B2C customers including introduction of new touchpoints and optimization of existing touchpoints that deliver both a superior customer experience as well as achieve our business objectives

• Manage and execute a robust test plan - including their cadence, target audience and messaging – to maximize email and business performance metrics

• Build segments, emails, forms and canvases in Eloqua to support the creation of email marketing campaigns that support acquisition (prospects) and retention (customers)

• Work with data – planning tests, spotting trends, reporting on campaign performance to stakeholders, and recommending future tests and optimizations

• Ensure all of our emails meet quality and compliance standards with diligent QA

Qualifications:

• 5+ years’ experience with a Marketing Automation Platform (MAP) or Email Service Provider (ESP), e.g., Eloqua, HubSpot, etc. – We use Eloqua but are happy to train you if you’re experienced in another platform

• Experience with helping to strategize campaigns based on email marketing best practice, research, etc.

• Ability to ideate tests, pull results, spot trends and recommend next steps to help us keep improving

• Strong time management skills

• HTML/CSS experience preferred

Diversity, Inclusion and Hybrid Working: 

At Hiscox we care about our people. We hire the best people for the job, and we are committed to diversity and creating a truly inclusive culture, which we believe drives success. We have also learned that working life does not always have to be in the office and support hybrid ways of working to encourage a healthy work life balance.

We anticipate the successful candidate for this role will be in the office approximately 2 days a week. We see it as the best of both worlds: structure and sociability on one hand, and independence and flexibility on the other. 

You can follow Hiscox on LinkedIn, Glassdoor, and Instagram (@HiscoxInsurance)

What We Offer:

• 401(k) with competitive company matching 

• Comprehensive health insurance, vision, dental and FSA plans (medical, limited purpose, and dependent care)

• Company paid group term life, short- term disability and long-term disability coverage 

• 24 Paid time off days plus 2 Hiscox days,10 paid holidays plus 1 paid floating holiday, and ability to purchase up to 5 PTO days 

• Paid parental leave 

• 4-week paid sabbatical after every 5 years of service 

• Financial Adoption Assistance and Medical Travel Reimbursement Programs 

• Annual reimbursement up to $600 for health club membership or fees associated with any fitness program 

• Company paid subscription to Headspace to support employees’ mental health and wellbeing 

• 2023 Gold level recipient of Cigna’s Healthy Workforce Designation for having a best-in-class health and wellness program 

• Dynamic, creative, and values-driven culture 

• Modern and open office spaces, complimentary drinks 

• Spirit of volunteerism, social responsibility, and community involvement, including matching charitable donations for qualifying non-profits via our sister non-profit company, the Hiscox USA Foundation 

Salary Range: $90,000-$110,000

This position is hybrid and requires 2 days in office per week based either out of our Atlanta, GA (Sandy Springs/Dunwoody area) or Manhattan, NYC locations.

#LI-RM1

Work with amazing people and be part of a unique culture