The Role
Lead the email marketing and CRM strategy, creating personalized customer journeys, segmentation, automated campaigns, and data-driven communications. Analyze campaign performance, identify growth opportunities, and collaborate across retail, agriculture, ecommerce, and marketing teams to improve engagement, loyalty, retention, and commercial results.
Summary Generated by Built In
Ready to shape how we connect with thousands of customers and members across the UK?
We're looking for an ambitious and commercially minded Email Marketing Manager to join our Marketing team and lead the evolution of our customer communications strategy.
This is an exciting opportunity to take ownership of our email marketing programme, creating engaging customer journeys that strengthen relationships, drive loyalty, and deliver measurable commercial results. Working across Retail, Agriculture, Membership, Ecommerce and Marketing, you'll play a key role in ensuring the right message reaches the right audience at the right time
From designing sophisticated automated journeys and developing customer segmentation strategies, to analysing performance and uncovering new growth opportunities, you'll help shape how Mole Valley Farmers communicates with customers across multiple channels.
If you're passionate about customer engagement, driven by data and excited by the opportunity to build and optimise impactful CRM campaigns, we'd love to hear from you.
About The Role
Contract: Permanent
Hours: Full-time
Hours of Work: 37.5 Hours per week, working Monday to Friday
As Email Marketing Manager, you'll lead the development and delivery of our CRM and email marketing strategy, creating personalised customer experiences that drive engagement, retention and growth.
Key responsibilities include:
• Own and evolve our email marketing and CRM strategy, driving customer engagement, loyalty and commercial growth.
• Create personalised customer journeys that connect customers with our brands, products and services.
• Turn customer insight and data into high-performing campaigns that deliver measurable results.
• Collaborate across Retail, Agriculture, Ecommerce and Marketing to shape impactful customer communications.
• Champion innovation, testing new ideas and identifying opportunities to enhance the customer experience.
Hours: Full-time
Hours of Work: 37.5 Hours per week, working Monday to Friday
As Email Marketing Manager, you'll lead the development and delivery of our CRM and email marketing strategy, creating personalised customer experiences that drive engagement, retention and growth.
Key responsibilities include:
• Own and evolve our email marketing and CRM strategy, driving customer engagement, loyalty and commercial growth.
• Create personalised customer journeys that connect customers with our brands, products and services.
• Turn customer insight and data into high-performing campaigns that deliver measurable results.
• Collaborate across Retail, Agriculture, Ecommerce and Marketing to shape impactful customer communications.
• Champion innovation, testing new ideas and identifying opportunities to enhance the customer experience.
About You
We're looking for a commercially minded CRM or Email Marketing professional who thrives on understanding customer behaviour and creating communications that make an impact. You'll combine strategic thinking with a hands-on approach, using data, insight and creativity to drive engagement and deliver results.
• Experience in Email Marketing, CRM or Customer Engagement.
• Passion for customer experience, personalisation and data-driven marketing.
• Strong commercial awareness and analytical mindset.
• Excellent communication and stakeholder management skills.
• Proactive, collaborative and always looking for ways to improve.
• Experience in Email Marketing, CRM or Customer Engagement.
• Passion for customer experience, personalisation and data-driven marketing.
• Strong commercial awareness and analytical mindset.
• Excellent communication and stakeholder management skills.
• Proactive, collaborative and always looking for ways to improve.
What We Offer
📈 Scottish Widows contributory pension – company will match up to 5%
🛍️ Up to 25% colleague discount in store
🚗 Free parking on site
🌴 33 days of annual leave, including bank holidays (pro-rated for part-time colleagues)
📚 Excellent training and development opportunities
🪜 Plenty of career progression opportunities
👨👩👧👦 Life Assurance
🗣️ Employee Assistance Programme with Retail Trust
🎁 Comprehensive colleague benefits
🚼 Enhanced Family Leave Policies
We may close this vacancy early if we find the right candidate, so we encourage you to apply as soon as possible.
🛍️ Up to 25% colleague discount in store
🚗 Free parking on site
🌴 33 days of annual leave, including bank holidays (pro-rated for part-time colleagues)
📚 Excellent training and development opportunities
🪜 Plenty of career progression opportunities
👨👩👧👦 Life Assurance
🗣️ Employee Assistance Programme with Retail Trust
🎁 Comprehensive colleague benefits
🚼 Enhanced Family Leave Policies
We may close this vacancy early if we find the right candidate, so we encourage you to apply as soon as possible.
About
We are the UK’s leading agricultural supply and rural retailing business. Originally founded in 1960 by a small group of farmers who joined together to form an agricultural buying group, we have grown to offer a complete suite of in-store, on-farm and online services, inspired by our commitment to UK agriculture and the wider rural community.
Skills Required
- Experience in email marketing, CRM, or customer engagement
- Passion for customer experience, personalization, and data-driven marketing
- Strong commercial awareness and analytical mindset
- Excellent communication and stakeholder management skills
- Proactive and collaborative approach with a focus on continuous improvement
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The Company
What We Do
Mole Valley Farmers is the UK's leading agricultural supply and rural retailing business, founded in 1960 by farmers. It offers a complete suite of in-store, on-farm, and online services.








