Head of CRM, LATAM

Posted 11 Days Ago
Be an Early Applicant
São Paulo
Senior level
Financial Services
The Role
The Sr Email Marketing Manager will oversee the strategy and execution of email marketing campaigns for the LATAM region. Responsibilities include developing integrated marketing plans, collaborating with local partners, executing campaigns, and enhancing creative quality. The role requires strong leadership and communication skills, along with proficiency in Spanish and experience in the crypto industry.
Summary Generated by Built In

 

Who we are:

At OKX, we believe our future is reshaped with technology. Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX vision is a world of financial access backed by blockchain and the power of decentralized finance.

 

We invest in our people as much as we invest in technology. We are united by our engaging culture, here we win as a team, embrace changes, and do the right thing. We are committed to creating a friendly, rewarding and diverse environment for OKers. It doesn’t matter where you come from, here everyone feels valued, respected and has the same opportunities to develop and thrive — we want to bring out the best in you

 

What we’re looking for: We’re seeking a talented and passionate Sr Manager to join our Email Marketing Team. The Sr Manager will be the lead for email with Global Marketing for LATAM overseeing strategy, development, and execution of marketing campaigns within the region. This individual will play a key role in integrated marketing planning, editorial & creative development, and high quality execution.

This role will report to our Email Marketing Director for NA, LATAM, & EEA and work closely with the Local Market Partners and other cross-functional teams. To thrive in this role, you possess excellent strategic, creative, and operational skills.

 

Top responsibilities:

  • Develop integrated marketing plans for key initiatives, programs, and campaigns - bringing those efforts to life in our channels

  • Lead email within Global Marketing for LATAM from strategy down through execution

  • Be the global point of contact for local market partners in the LATAM region, supporting their initiatives, campaigns, and programs with integrated marketing efforts

  • Execute campaigns with pace and quality. Be willing and able to be directly in the CRM tools at point of execution to ship the work.

  • Own editorial and story telling for your campaigns, ensuring our in-market efforts are clear and compelling

  • Work closely with the team & brand design to continue to elevate the quality of creative

  • Be a culture carrier for the team. Bringing a positive attitude with a collaborative spirit

 

You’d be a great fit if you have the following skills:

  • Minimum of 7 years experience in Email Marketing, CRM, Engagement Marketing or other related roles

  • Strong leadership skills with a minimum of 3 years leading teams & developing talent

  • Experience in crypto, with a background in trading.

  • Experience with exchanges. Strong knowledge of CEFI & DeFi

  • Experience with creative storytelling with the ability to develop compelling email

  • A strong collaborator. Can work closely with teams across the organization

  • Proficiency in Spanish is required for this position

 

Highlights of Perks and Benefits:

  • Market competitive total compensation package

  • Comprehensive insurance package including medical, dental, vision, disability & life insurance (Company pays 100% for employee/80% for dependents)

  • 401K with company contribution

  • Accrued PTO policy, company paid holidays

  • Paid Parental Leave

  • Employee Referral Bonus Program paid in BTC

  • Company Donation Match

  • More surprises when you join!

 

Top Skills

CRM
Email Marketing
The Company
Dublin, Dublin
1,073 Employees
Remote Workplace
Year Founded: 2017

What We Do

Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.

In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.

Similar Jobs

Crunchyroll Logo Crunchyroll

Senior Marketing Manager, SVOD

Digital Media • eCommerce • Gaming • Mobile • News + Entertainment
Hybrid
São Paulo, BRA
1200 Employees
Hybrid
São Paulo, BRA
1500 Employees

Manychat Logo Manychat

Social Media Manager

Marketing Tech • Social Media
São Paulo, BRA
232 Employees

Insider Logo Insider

Field Marketing Manager - Brazil

Information Technology • Internet of Things
São Paulo, BRA
1162 Employees

Similar Companies Hiring

EDGE Thumbnail
Software • Fintech • Financial Services • Analytics
Chicago, IL
20 Employees
Energy CX Thumbnail
Utilities • Professional Services • Greentech • Financial Services • Energy • Consulting • Business Intelligence
Chicago, IL
55 Employees
MassMutual India Thumbnail
Insurance • Information Technology • Fintech • Financial Services • Big Data
Hyderabad, Telangana

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account