Email Marketing Developer

The Email Lifecycle Developer will be responsible for designing, coding and testing emails that nurture customer relationships throughout their journey with our brand Balsam Hill US.  

This position reports to the CRM Marketing Manager and is based in our Boise office location. This role is expected to work in a hybrid model, which currently includes Monday, Tuesday, and Wednesday in-office. 

What you’ll do:  

• Build/Code visually appealing and responsive HTML/CSS email templates to be compatible with Optimail 
• Develop and modify email templates and existing campaigns, including editable modules so templates can be reused 
• Test compatibility and proper rendering across different email clients and devices, and perform A/B testing to optimize campaign performance 
• Develop rule-based email templates that integrate personalized dynamic content elements, automate workflows and configure link tracking 
• Implement customer segmentation strategies and manage email streams and sequences that engage customers at different stages of their journey 
• Work with marketing teams, designers, and other stakeholders to execute email strategies 
• Apply best practices in email development, email compliance regulations especially CAN-SPAM, GDPR, and accessibility 
• Troubleshoot HTML, CSS or other performance issues  
• May be tasked in construction/executing email campaigns. This can include implementing conditional logic or leveraging 3rd party content for personalization, using Optimove and other similar programs 

What you bring to the table:  

• Bachelor’s degree in related field; and/or 3+ years of relevant experience, preferably with an eCommerce brand  
• 3+ years of experience with various email marketing and/or CDP platforms, like Optimove, Klaviyo, Salesforce Marketing Cloud.  
• Fluent in HTML and CSS 
• Demonstrate commitment to accuracy and thoroughness  
• Experience with A/B testing and email optimization  
• Experience with proofing tools such as Litmus or Email on Acid  
• Experience using, building, and maintaining both one-off marketing and lifecycle campaigns  

Nice to have:  

• Knowledge of email subscriber list best practices for both GDPR and CAN-SPAM laws
• Excellent verbal and written communication skills that bridge technical and non-technical audiences  
• Knowledge of SQL, AMPScript, JavaScript, JIRA or other project management tools  

About Us: Balsam Brands is a global, omnichannel retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines, Canada, and Mexico.    

The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace. 

• Check out our flagship brand, Balsam Hill: www.balsamhill.com  
• Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023 
• Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/ 
• Glassdoor: https://bit.ly/balsambrands-glassdoor 

At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:

• Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
• Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage offered on all medical plans
• Generous parental leave program and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
• Employee Assistance Program (EAP) and other mental health and wellness perks
• Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
• Paid 5-week sabbatical leave after 10 years of employment
• Annual continuous learning benefit up to $1,000 per person, per fiscal year
• Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
• Generous team member merchandise discount
• Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance

The base pay rate for this position is $33-41 per hour.

At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

#LI-Hybrid

All your information will be kept confidential according to EEO guidelines.