Reporting to the Manager, Digital Marketing & Journey Operations, the Email Marketing Specialist will play a pivotal role in creating, executing, and optimizing email marketing campaigns designed to drive engagement with Canadian Tire’s digital properties. You will collaborate with cross-functional teams to develop & deliver effective email strategies that align with our overall marketing goals.
What you’ll do
Build and deploy emails using Adobe Journey Optimizer (AJO) and Salesforce Marketing Cloud
Manage and maintain our email marketing calendar in collaboration with internal stakeholders
Collaborate with Marketing, Loyalty, and Digital teams to build segments and design customer journeys
Develop strategies to improve email engagement rates through automation and personalization
Analyze campaign performance, providing actionable insights and recommendations for continuous improvement
Proactively report on email marketing trends to provide innovative email channel recommendations
Qualifications:
2+ years of experience in in loyalty marketing, digital communications, or related fields
Experience with email marketing platforms (e.g. Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar)
Basic knowledge of HTML/CSS for email formatting and troubleshooting
Experience with mobile messaging channels (Push notifications and SMS) a plus
Understanding of audience segmentation, marketing automation workflows, email deliverability best practices, A/B testing, performance optimization, and campaign analysis
Ability to interpret marketing metrics and provide actionable insights
Strong organizational skills with the ability to manage multiple projects
Excellent written and verbal communication skills for collaborating with cross-functional teams
Broadband Salary Range: $53,000 – $88,000.
Our typical hiring range is between $53,000 and $70,000. Salary decisions are also dependent on other factors such as your experience, industry benchmarks, internal equity and other role-specific requirements. For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role.
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This posting represents an existing vacancy within our organization.
We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.
About Us
Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.
Skills Required
- 2+ years of experience in loyalty marketing, digital communications, or related fields.
- Experience with email marketing platforms (Adobe Journey Optimizer, Salesforce Marketing Cloud, or similar).
- Basic knowledge of HTML/CSS for email formatting and troubleshooting.
- Experience with mobile messaging channels (Push notifications and SMS).
- Understanding of audience segmentation, marketing automation workflows, and email deliverability best practices.
- Experience with A/B testing, performance optimization, and campaign analysis.
- Ability to interpret marketing metrics and provide actionable insights.
- Strong organizational skills with the ability to manage multiple projects.
- Excellent written and verbal communication skills for cross-functional collaboration.
What We Do
HBC is a diversified global retailer focused on driving the performance of high quality stores and their omni-channel offerings and unlocking the value of real estate holdings. Founded in 1670, we are the oldest company in North America.
