The Role
The Email Lifecycle Specialist will build and manage automated email marketing programs in Marketo, ensuring accuracy and performance while collaborating with growth and brand teams.
Summary Generated by Built In
RevolutionParts is not just a pioneering force in the automotive eCommerce realm; we're actively seeking passionate and talented individuals to join our squad of Revolutionaries (yes, that's what we call ourselves!). As leaders in providing streamlined, user-friendly solutions, we empower automotive brands to maximize online sales. Our commitment to technology, top-notch customer service, and a profound understanding of the automotive market sets us apart. If you're ready to revolutionize the eCommerce space for automotive parts and accessories, consider joining our dynamic team of Revolutionaries.
The Role
RevolutionParts is seeking a technical, execution-focused Email Lifecycle Specialist to serve as our dedicated Marketo power user. This is a "builder" role—the strategy, messaging, and journey mapping will be provided by our growth and brand teams. Your mission is to take those blueprints and turn them into high-performing, error-free automated programs within Marketo.
You’ll be hands-on in tools like Marketo and Salesforce and will be our go-to expert for ensuring our marketing technology and campaigns run like a well-oiled machine.
Marketing Automation (90%)
Technical Campaign Build: Translate marketing briefs into functional Marketo programs, including nurture streams, batch sends, and event-triggered workflows.
Marketo Asset Management: Build and update email assets and forms using existing templates.
Workflow Logic: Set up complex "Smart Campaigns," filters, and triggers to ensure the right audience is targeted based on predefined criteria.
Data Guarding: Ensure lead data is flowing correctly through the Marketo-Salesforce sync and that all hidden fields and tracking parameters are firing.
QA & Testing: Perform rigorous pre-flight testing, including link checks, rendering tests (Litmus/Email on Acid), and token verification to ensure 100% accuracy.
Deployment: Manage the global marketing calendar and execute sends according to strict deadlines.
Basic Maintenance: Monitor system health, manage list imports, and handle routine database cleanup tasks.
Reporting & Analytics (10%)
- Email Reporting: Build complex email reports based on the data in Marketo and present these reports with recommendations for immediate action to improve email delivery and performance.
Requirements:
- Marketo Certification (Required): You must be a Marketo Engage Business Practitioner or greater. This role requires deep familiarity with the platform's back-end mechanics.
- Operational Expertise: Proven experience building programs from scratch within Marketo (nurture, webinar, gated content, etc.).
- CRM Literacy: Comfortable navigating the sync between Marketo and Salesforce (or similar CRMs) to troubleshoot lead flow issues.
- HTML/CSS Basics: Ability to jump into the code to fix layout shifts, adjust padding, or swap out image URLs within templates.
- Precision Execution: A "measure twice, cut once" mentality. You thrive in a role where accuracy is the primary KPI.
At RevolutionParts, we expect team members to actively use modern tools — including AI-powered systems — to improve decision-making, productivity, and quality of work.
This includes:
- Using AI tools responsibly to accelerate research, analysis, documentation, and problem-solving
- Exercising strong judgment around data privacy, accuracy, and ethical use
- Continuously learning and adapting as AI capabilities evolve
Proven examples of using AI to improve outcomes in prior roles is expected.
Are you not sure you meet 100% of the qualifications? You should still give it a shot! Research shows that men will apply to a job when only meeting 60% of the requirements, whereas women and members of other underrepresented groups typically only apply when they meet every single requirement. At Revolution Parts, we are Revolutionaries. We build tools, products, and our people. We value diversity in backgrounds and thoughts, so take a shot and apply! Please highlight some of your accomplishments in your resume and cover letter so we can talk about how you can grow with us.
RevolutionParts is proud to provide all full-time Revolutionaries with a comprehensive employment package including competitive compensation, career development, benefits, 401K match, parental leave, and many more valuable perks. You can learn more about our core-value driven culture at our career page.
RevolutionParts is an Equal Opportunity Employer; we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender orientation, gender identity or expression, sexual identity, sexual orientation, age, marital status, family status, genetic information, veteran status, or disability status.
Please Note: You will only receive correspondence through the Gem ATS or from a @revolutionparts.com email address. If you are receiving communication through any other platform or domain, it may be fraudulent, and we urge you to ignore the communication.
CompensationThe base pay range for this role is $70,000 – $80,000 per year.
Skills Required
- Marketo Certification
- Proven experience building programs from scratch within Marketo
- Comfortable navigating the sync between Marketo and Salesforce
- Ability to fix code issues in HTML/CSS
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The Company
What We Do
RevolutionParts accelerates OEM parts and accessories sales for every major automotive brand. The company’s core focus is on delivering an enterprise-ready platform for parts retail and wholesale commerce channels. The RevolutionParts platform powers more than $425M in annual sales and reaches millions of unique buyers globally. For more information, visit www.revolutionparts.com.
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