About almentor: almentor is a cutting-edge online video marketplace for e-learning and professional business development throughout the Middle East and Africa. Offering video courses in Arabic and English, we curate top-rated training programs of expert-created content and guided curriculum with interactive delivery.
Our Mission: 🚀 almentor is on a mission to increase accessibility to affordable quality education for Arabic-speaking communities.
Role Overview
The Sales & Business Development Director will own the commercial P&L for Egypt & Levant and lead the company’s sales function in this region. The primary responsibility is to deliver consistent revenue growth through a disciplined sales engine, supported by selective business development when required for large-scale or strategic deals.
This is a quota-carrying leadership role — the Director will be directly accountable for achieving sales targets, building and managing a high-performing sales team, and ensuring strong pipeline and forecasting discipline.
As the EdTech Business Development & Sales Senior Director, you will:
1. Sales Leadership
- Deliver annual revenue and margin targets across SaaS subscriptions, custom eLearning, and large-scale projects.
- Build, lead, and coach a sales team.
- Set sales quotas, monitor performance, and drive accountability through KPIs.
- Ensure accurate pipeline management, forecasting, and reporting.
- Establish a repeatable sales playbook (prospecting, qualification, proposals, closing).
2. Business Development
- Pursue special projects and strategic accounts (ministries, large corporates, donors) when aligned to sales goals.
- Lead or support on tenders and complex bids, ensuring competitiveness and profitability.
- Build targeted partnerships that directly enable sales outcomes.
3. Market Expansion
- Drive penetration into Egypt and Levant (Lebanon, Jordan, Iraq).
- Localize sales approach to each market while maintaining global standards.
- Track competitor pricing, offerings, and market moves to adjust strategy.
4. Commercial Ownership
- Own client negotiations end-to-end: proposal, pricing, and contracts.
- Ensure profitable deal structures in collaboration with finance and PMO.
- Drive cross-sell and upsell across product portfolio.
5. Representation
- Represent the company with key clients and decision-makers.
- Participate in regional events and forums as a sales ambassador.
The ideal candidate will have:
- Bachelor’s degree in business, Software Engineering, or a related field (MBA is a strong plus).
- 15+ years in sales and commercial leadership.
- Proven track record of delivering annual quotas (multi-million USD deals).
- Deep experience in B2B/B2G sales within EdTech, ICT, training, or SaaS.
- Strong background in managing sales teams (5–10 people).
- Results-driven, quota-oriented sales leader.
- Strong financial acumen and negotiation skills.
- Excellent people management and coaching abilities.
- Fluent in Arabic and English.
Similar Jobs
What We Do
Join the leading educational platform in the Middle East, offering you the largest library of online courses in Arabic, brought to you by the most prominent experts in various fields!
