Position Summary
We are seeking a detail-oriented, self-motivated eCommerce Specialist to own the customer-facing experience across our websites. This role is responsible for site content, campaigns, promotions, SEO and AEO, social media, and online brand presence, with a focus on growing online visibility and sales among trade professionals.
The eCommerce Specialist works closely with internal teams and agency partners, and ensures digital content is accurate, consistent, and compelling across all platforms.
Key Responsibilities
Website Content & Copywriting
Create and update website content, including banners, blogs, product copy, and promotions, partnering with the team on technical execution
Ensure site content is accurate, on-brand, and aligned with promotions and seasonal demand
Write and optimize copy for websites, email, campaigns, and social media
SEO, AEO & Online Brand Presence
Own SEO and AEO content strategy and execution, including content briefs, keyword research, and on-page copy
Optimize web pages and landing pages for search performance
Monitor SEO / AEO analytics to measure effectiveness and refine strategy
Collaborate with agency partners to implement SEO / AEO recommendations and best practices
Manage the company's Google brand presence, including business profiles and online reviews
Campaigns, Promotions & Customer Acquisition
Own digital marketing campaigns and promotions from planning through results
Implement online customer acquisition programs
Develop creative briefs for paid media agency partners and evaluate campaign performance
Manage SMS and text messaging campaigns
Social Media & CRM/Marketing Automation
Develop and execute social media across all brands, including content calendars, posts, and daily engagement
Manage marketing campaigns and social publishing in Marketing Automation tool
Qualifications
Required
1+ years of experience in eCommerce, digital marketing, or content marketing; B2B or distribution experience preferred
Strong copywriting and editing skills, including the ability to refine AI-generated content
Working knowledge of SEO and interest in AEO
Hands-on experience managing email, social, or paid campaigns from brief through to results
Experience updating content in a CMS or eCommerce platform
Strong organizational skills, with the ability to manage multiple brand calendars, promotions, and events at once
Preferred
Experience with Marketing Automation Platform (campaigns, social, segmentation)
Familiarity with B2B marketing
Experience with Google Business Profiles, review management, and SMS marketing
Regular use of AI tools
Working knowledge of GA4 for analyzing campaign and content performance
Skills Required
- 1+ years of experience in eCommerce, digital marketing, or content marketing
- Strong copywriting and editing skills, including refining AI-generated content
- Working knowledge of SEO and interest in AEO
- Hands-on experience managing email, social, or paid campaigns from brief through results
- Experience updating content in a CMS or eCommerce platform
- Strong organizational skills and ability to manage multiple brand calendars, promotions, and events
- B2B or distribution experience
- Experience with a marketing automation platform for campaigns, social, and segmentation
- Familiarity with B2B marketing
- Experience with Google Business Profiles, review management, and SMS marketing
- Regular use of AI tools
- Working knowledge of GA4 for campaign and content performance analysis
What We Do
Famous Supply is a fourth generation family-owned wholesale distribution company of HVAC, Plumbing, Industrial/PVF, and Building Products. Since 1933, Famous has grown into a large regional distributor that operates through its 35 locations: 1 Central Distribution Center, 2 Regional Distribution Centers, 12 Kitchen and Bath Showrooms and 18 classrooms primarily throughout Ohio, Western Pennsylvania, and West Virginia. Famous Supply supports the residential, commercial, industrial, and institutional markets for new construction, replacement, repair, remodeling, parts, and service. In addition, Famous Supply offers an associate and customer training program called Famous University. Our purpose is to build meaningful relationships for life! We strive for continuous improvement to service our customers more effectively and work hard to reach new customers in this ever-changing market. Over the years we have stuck with the philosophy of wholesale only. We feel it is important to continue to show our loyalty to our customer base. Famous’ greatest asset is our people. Our management, sales, operations and support teams have extensive experience in the industry. We take pride in a job well done, and we encourage a culture of teamwork among all of our Famous associates, our customers, our manufacturers and other industry professionals. Our teamwork philosophy works because we treat everyone with respect. Our innovative approach to customer service, coupled with the knowledge and expertise of our factory-trained, professional Famous Supply associates means unbeatable service.
