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Join our team as an eCommerce Specialist - Omni-Channel! In this exciting role, you'll support the development and implementation of eCommerce and Omni-Channel strategies for National Accounts Customers in the U.S. Collaborate closely with the off premise eCommerce and Customer Marketing team, as well as Brand, Insights, National Account Managers and other members of the USA&C organization. You'll also partner with external stakeholders, including eCommerce retail partners and media agencies, to drive success and innovation in the digital marketplace.
What You Can Expect
Works with the eCommerce and Customer Marketing team to develop and execute eCommerce and Omni-Channel Integrated Marketing Communications, merchandising and media plans for the Omni-Channel in alignment with overarching brand and business objectives in this channel.
Collaborates with the eCommerce, National Account Teams, and Customer Marketing to identify and implement Digital Shelf opportunities for Omni Channel National Accounts.
Possesses a strong knowledge and understanding of Digital Shelf, including SEO and GEO principles, to enhance online visibility and drive customer engagement.
Develop tools to communicate strategy, effectiveness and best practices.
Drives shopper-forward eCommerce sales and marketing strategy and solutions that leverage best practices across eCommerce digital tactics and Shopper purchase triggers that enhance customer relationships & profitability.
Assist in touchpoint mapping across priority retail customers.
Leads the reporting and optimization of Omni-Channel eCommerce paid/owned media plans, monthly performance updates in line with existing eCommerce reporting processes includes an understanding of customer marketing performance metrics and coordination with agency partners on performance KPIs.
Acts as a portfolio thought partner to the Customer Marketing and National Accounts teams.
Provides insights on the regulatory landscape and eCommerce innovation.
Manages Brown-Forman portfolio website with Agency partner to ensure content is shopper relevant and inspiring to drive conversion with Omni-Channel customers.
Provide eCommerce educational support across Brown-Forman, Distributor and Customer teams.
What You Bring to the Table
3-5 years of experience in shopper, digital, and/or eCommerce marketing.
Strong organization/project management skills, entrepreneurial spirit, and results orientation.
Outstanding story-telling skills.
Well-developed sales, customer, and marketplace acumen of customers/distributors.
Working Arrangement
In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI
Requisition Type:
EmployeeManagement Level:
ProfessionalGlobal Job Level:
P5Number of Openings Available:
1Skills Required
- 3-5 years of experience in shopper, digital, and/or eCommerce marketing.
- Strong knowledge and understanding of Digital Shelf, including SEO and GEO principles.
- Experience leading reporting and optimization of eCommerce paid/owned media plans and performance KPIs.
- Strong organization and project management skills, entrepreneurial spirit, and results orientation.
- Outstanding storytelling skills.
- Well-developed sales, customer, and marketplace acumen for customers/distributors.
- Experience managing brand or portfolio website content with agency partners to drive conversion.
- Ability to develop tools to communicate strategy, effectiveness, and best practices.
What We Do
For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel's Tennessee Whiskey, Jack Daniel's Ready-to-Drinks, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Gentleman Jack, Jack Daniel's Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The Glendronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,700 employees globally and sold in more than 170 countries worldwide.
