Company Description
It’s amazing what can happen over a cup of coffee.
At JDE we are clear that Ecommerce will continue to play a pivotal role in the growth of the UK coffee category. Over the next 5 years, online sales are forecasted to become the largest contributor of growth to both the category and to JDE. We are clear on how we unlock this opportunity and as result we are excited to be recruiting for a DTC Specialist to help implement our strategy on our fastest growing online channel. As our DTC Specialist, you will support on our incredible SiSe brands Tassimo & L’OR to help transform the way we drink coffee in the UK, making it more accessible to enjoy a wide range of coffee shop style drinks at the touch of a button in your home. For this role we are looking for a self-starter, with an entrepreneurial mindset to help us deliver this growth opportunity and help shape the future of the category.
Job Description
Reporting to the DTC Business Manager, you will primarily be part of the Ecommerce Team, which forms part of the wider Sales function, as well as working alongside our marketing teams to ensure alignment on initiatives and annual plans to help drive our overall brand strategy.
- Working closely with the DTC Business Manager to develop a sustainable and profitable Marketplace growth strategy for JDE
- Work with the Tassimo & L’OR team to identify strategic focus areas, insights and optimisation.
- Responsible for maintaining DtC / Global contact to ensure successful execution of sales strategy and promotions.
- Develop and collate assets needed across DtC to make sure these shops represent our brands
- Develop and maintain KPI dashboards, post evaluate promotional effectiveness, evaluate competitor performance, and provide support to DtC Lead
- Assess significant movements and changes in the customer landscape specifically related to performance marketing and on-site behaviour
- Execute the activation plan: Consumer, traffic, conversion, sales, product performance & secondarily: brewer registration and voucher redemption + other relevant offers
- Setting the standards to deliver CDJ and perfect brand hub
- Coordinate, measure and action plan CDJ
Qualifications
- An entrepreneurial self-starter mindset
- Passion for ecommerce / online / digital
- A restlessness desire to seek out further growth
- Demonstrable experience in developing and leveraging strong internal and external networks
- Experience with digital marketing tools and techniques, preferably within FMCG
- Strong organisation & project management skills
- Financially astute; can interpret and create a P&L
- Degree educated (or equivalent)
- Good Microsoft Office skills including Excel and PowerPoint
- Ability to travel to internal & external meetings as required
Additional Information
#li-hybrid
What We Do
Coffee is the fuel for almost everything that makes the company run. Jacobs Douwe Egberts Professional helps you inspire your coffee drinkers, whether you work for an office, health & care organisation or hotels.
As your coffee partner, we love to develop the ideal solution alongside you. This way, we can adapt our offer to your needs and you enjoy the solution you were looking for. In short: A coffee for every cup, just the way you want it.
