Responsibilities:
- Develops cross channel strategy for brand eCommerce presence across CE market;
- Drives lower funnel conversions through asset & media optimization;
- Ecommerce as a part of CJ to drive conversion across all POS;
- Manages JBPs with main eRetailers/marketplaces/quick commerce/specialty stores within respective market;
- Drives media and advertising spend with chosen eCom partners delivering sales opportunity and ROAS measurement including ROI calculation on per activity level;
- Optimizes tactics inside & outside of retailer websites focusing on conversion to sales (SEM, Content, Media) – Briefing and creation of Rich media and content for eCom POS;
- Utilizes data in campaigning for better lower funnel conversion efficiency
- Performance & sales analysis by Key Digital and Sales KPIs; - Responsible for Business Development and searching for new opportunities to expand and generate more sales with potential eCom POS;
- Sets budget and tracks performance inside and outside of key retailer platforms and activation plan for all brands within given budget to address brand and sales objectives in eCommerce;
- Tracks and shares newest eCommerce trends and shares best practices with digital, sales and brand teams;
- Consumer activation & creative briefing in eCommerce;
- Supervise eCommerce content creation (Packshots, Rich Content, Product descriptions, banners, etc);
- Launching of new products on eCommerce market.
What you need to be successful:
- You have a minimum of 3 years' experience in developing strategy and coordinating eCommerce activities;
- You have experience in digital marketing analytics, eCommerce or media agency;
- Digital acumen – strong functional understanding of digital in order to place digital roadmap;
- High level of analytics;
- You are familiar with platforms and systems that support analytics and monitoring of eCommerce activities;
- You have the ability to analyze and adjust marketing tools for best results (Data, platforms, etc.);
- Excellent communication skills and ability to work collaboratively in a team;
- Languages: Polish (+C1), English (+C1).
What do we offer?
- B2B contract.
What do we value:
- Conviviality - friendly relationships;
- Mutual respect;
- Willingness to develop and improve;
- Commitment to teamwork;
- Health and safety.
APPLY!
Job Posting End Date:
Target Hire Date:
2024-10-01
Target End Date:
Top Skills
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries.
Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être.
As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
