About us
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the role
The eCommerce Commercial Insights Analyst will be instrumental in synthesizing large sets of data and communicating trends and insights back into the business to guide strategic decisions. This position is responsible for collecting and analyzing data and developing sales & marketing insights and optimization recommendations.
The ideal candidate should have strong commercial business acumen and experience with “front-end” digital analytics tools (such as Adobe Analytics and Google Analytics). They will drive understanding of sales trends and digital behavior to identify opportunities to improve the digital experience and performance across Dysoncanada.ca and traffic-driving media channels.
MAIN ACCOUNTABILITIES AND SUPPORTING ACTIVITIES
Commercial Analytics:
Create, maintain and present weekly reporting and insights related to sell out and promotional activity to drive insights that support business decision-making.
Utilizing data tools such as MS Excel, Tableau and Adobe Analytics to mine vast amounts of data providing reporting, analysis, insights and comparative commentary on the key trends driving the business
Collaborate with eCommerce sales leads to support sales strategy, promotional insights and planning, forecasting, and assortment reviews.
Build Adobe and Tableau Reporting Dashboards to empower end users with self-sufficient tools that provide data insights and drive strategic decision-making.
Oversee special projects and ad hoc requests as needed.
eCommerce Analytics:
Proactively monitor eCommerce platform for changes in customer behavior and communicate these insights, with commercial thinking, clearly to the eCommerce team and wider business as necessary to drive change.
Investigate specific issues and propose solutions by analyzing data from a wide range of sources including digital analytics data, customer feedback, and session replay tools.
Collaborate with eCommerce team to develop multi-variant and A/B tests, and support post-test analysis.
Keep a watchful eye on the tagging strategy deployed to Dyson’s various digital properties to ensure that digital data maintains integrity.
Create reports that expertly visualizes the data so that performance, trends, and actionable items are apparent.
Maintain working knowledge of industry best practices and changes in analytics platforms and identify how they impact existing programs.
Work closely with product marketing teams to cultivate a deep understanding of what resonates with our owners in order to create and implement cross channel, end-to-end customer journeys.
Partner with eCommerce and Media teams to aid in measuring channel performance (SEO/SEM, Display, Paid Social, Affiliates) and forecasting models, with the goal of supplementing agency reporting. Identify high value / underperforming audiences and opportunities to improve visitor engagement and conversion.
About You:
Bachelor’s Degree (or higher) in Business, Marketing, Economics or related field required
3 to 5 years’ experience in a sales analytics role with a solid understanding of eCommerce user journeys, digital usability, and user experience.
Intermediate MS Excel skills; experience with Tableau a plus
Master of web analytics tools such as Adobe Analytics and Google Analytics required; working knowledge of how these types of tools collect, process, and store data is critical.
Storytelling - Can easily distill complex analytics into simple themes that are appropriate for non-technical stakeholders.
Able to demonstrate a proven track record of identifying new digital optimization opportunities based on customer insight and data, and its interpretation into actionable test hypothesis and campaigns
Ability to accurately test, verify, and debug the data collected by digital analytics platforms for the purpose of quality assurance.
Proficiency in data visualization and report creation.
Understanding of data management, multi-channel marketing strategies and conversion rate optimization.
Comfortable quickly flexing between longer term strategic thinking and day-to-day execution of the roadmap.
Acting as a proactive, creative member of the team who enjoys problem solving and enabling those around them.
Possess a high sense of urgency, strong attention to detail and high standards for the quality of their work.
Develop positive and productive professional relationship with key stakeholders.
Excellent time management, organizational, planning and project management skills.
Excellent verbal and written communications.
Strong analytic presentation skills to senior and peer level audiences.
Compensation: $80,000 - $100,000 annually + bonus opportunity
Benefits:At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.
Financial benefits:
• Dyson Matching RSP contributions
• Company Paid Life Insurance and Accidental Death and Dismemberment (AD&D)
• Short-Term and Long-Term Disability
• Employee Referral Program
• Dyson Product Discounts
Lifestyle benefits:
• Competitive Paid Time Off including Floater Holiday, Sick, and Vacation Time
• Generous Maternity Leave Program
• Employee Assistance Program
Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at [email protected] for more information. Dyson is an Equal Opportunity Employer.
#LI-ONSITE
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
Skills Required
- Bachelor's Degree in Business, Marketing, Economics or related field
- 3 to 5 years' experience in a sales analytics role
- Intermediate MS Excel skills
- Master of Adobe Analytics and Google Analytics
- Proven track record of identifying digital optimization opportunities
- Proficiency in data visualization and report creation
- Excellent verbal and written communications
Dyson Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Dyson and has not been reviewed or approved by Dyson.
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Healthcare Strength — Medical, dental, and vision offerings are broad, paired with company‑paid life and disability coverage, plus EAP, backup care, and wellness incentives. Employer‑funded healthcare dollars and premium‑discount or Lifestyle Spending Account options further enhance coverage value.
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Retirement Support — A 401(k) with a company match is consistently advertised on U.S. postings. This provides predictable retirement support across roles.
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Wellbeing & Lifestyle Benefits — Wellbeing programs, commuter benefits, and notable product discounts supplement core coverage. Wellness incentives and a Lifestyle Spending Account expand lifestyle support beyond medical plans.
Dyson Insights
What We Do
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas
